5CA
10 days ago
About the Job
As a hands-on Senior Marketing Manager, you will execute marketing strategies that drive measurable business growth and contribute to the sales pipeline while strengthening our brand presence. You will develop impactful marketing collateral, organize events and webinars, and create content that resonates with our target audience. By aligning marketing initiatives with key business objectives, you will ensure a focus on pipeline contribution and measurable results, while also maintaining a consistent and recognizable brand. Collaboration with cross-functional teams will be essential to achieving these goals.
Responsibilities
• Content and Sales Collateral Creation: Develop and maintain a portfolio of marketing materials, including presentations, case studies, whitepapers, and other assets that clearly communicate our value proposition and expertise in customer support outsourcing.
• Event and Webinar Management: As part of an integrated strategy aimed at engaging potential clients, showcasing our expertise, and supporting lead generation and relationship-building efforts, promote, and execute events and webinars • Brand Strategy and Positioning: Refine our brand’s messaging and ensure consistency across all platforms, helping to establish a distinct and compelling narrative in the market.
• Cross-Functional Collaboration: Work with various teams, including Sales, Demand Generation, and Account Management, to ensure alignment of marketing initiatives with business development goals. Partner with teams handling email marketing and digital campaigns to support integrated strategies and provide the necessary collateral.
• Market Insights and Competitive Analysis: Stay updated on industry trends and competitor strategies to adapt and differentiate our marketing approach.
• Performance Tracking and Optimization: Measure the effectiveness of marketing activities and use insights to continuously improve the effectiveness of content, events, and campaigns.
• Management and Team Support: Provide guidance and leadership to 3-5 content creators and designers, creating a collaborative and growth-focused team environment.
About You
• Educational Background: Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience: At least 5 years in a marketing role with a strong background in content creation, event planning, B2B experience in a service-oriented industry is highly valued.
• Technical Skills: High level of English & hands-on content creation skills are required. Proficiency in design and content creation tools (e.g., Adobe Creative Suite, PowerPoint), is preferred.
• Interpersonal Skills: Excellent communication and collaboration skills, with the ability to work cross-functionally.
• Analytical Skills: Ability to interpret marketing performance data and adjust strategies to improve effectiveness and ROI.
We offer
- A salary matching market standards including secondary benefits and vacation days.
- A fast-growing organization (double-digit growth!) and an international, inclusive company culture.
- Possibility to work from home.
- An inspiring environment with young, brilliant, and creative professionals with which you will have lots of fun at the office.
- Office in a great location in Utrecht: two minutes from the central train station.
- Continuous learning and plenty of opportunities for growth within your field of expertise.