Job Description

AMC Networks is home to many of the greatest stories and characters in TV and film and the premier destination for passionate and engaged fan communities around the world.

We create and curate celebrated series and films across distinct brands and make them available to audiences everywhere. Our portfolio includes targeted streaming services AMC+, Acorn TV, Shudder, Sundance Now, ALLBLK and HIDIVE; cable networks AMC, BBC AMERICA, IFC, Sundance TV and WE tv; and film distribution labels IFC Films and RLJE Films. The company also operates AMC Studios, our in-house studio, production, and distribution operation behind acclaimed and fan-favorite originals including The Walking Dead Universe and the Anne Rice Immortal Universe, and AMC Networks International, our international programming business.

We are currently seeking a VP - Retention Marketing to join our consumer marketing & media team based in our New York, New York headquarters.

JOB SUMMARY

This position will play a pivotal role on the AMC Marketing team by overseeing retention and customer lifecycle marketing for our suite of streaming products. Initially reporting to the EVP, Media & Audience Strategy, this role is focused on gaining a holistic understanding of our audiences, driving customer loyalty, and reducing churn.

The VP, Retention Marketing will own the strategy for retaining subscribers and increasing customer lifetime value by developing a full retention plan across the portfolio of AMCN streaming services with the focus of increasing engagement metrics and lowering churn rates across the portfolio in close collaboration with cross-functional teams including Streaming Products, CRM, Partner Management, Research and others. The VP, Retention Marketing role will consistently challenge and innovate across our retention efforts to discover and unlock new opportunities to engage and satisfy our consumers.

JOB RESPONSIBILITIES

Drive overall strategy and execution for streaming retention marketing with the goal of increasing engagement and reducing churn across AMCN streaming services
Develop a deep understanding of subscriber analytics including audience cohorts based on both tenure and viewership behavior for each streaming service
Build and manage a retention plan across for each streaming service based on each brand’s content slate, unique subscriber cohort profiles and viewership drivers to leverage key engagement opportunities and offset churn risks
Develop target KPI goals based on engagement and churn metrics by streaming service in collaboration with Streaming Products, Subscriber Analytics and Research teams
Along with VP, CRM & Lifecycle Marketing develop comprehensive subscriber communications plans, learning agendas, KPIs and goal setting across the DTC and Partner streaming portfolio (including email, push, in-app notification) to drive engagement, reduce churn, and maximize winback opportunities
Work closely with Partner Management team to develop retention plans for key Partner environments with the focus on leveraging each partner’s product capabilities and available data to drive engagement and reduce churn including developing custom lifecycle messaging for key partner cohorts (i.e., Verizon promo subscribers, Charter cable subscribers who authenticate and access AMC+ as part of cable package, device subscribers, etc.)
In collaboration with Partner Management, Streaming Products and Marketing teams, leverage strategic pricing promotions – particularly with partners -- to maximize engagement opportunities and minimize churn risks
Incorporate different product types (Ad Tiers, Bundles) in overall audience targeting strategies to drive the best retention and winback outcomes
Work with Owned & Operated Promo Planning, Partner Management, Subscriber Analytics/Research, and Business Intelligence to understand impact of linear and FAST promotion on streaming engagement
Understand impact of other owned ecosystem promotion – particularly social media – on streaming engagement in collaboration with Marketing and Research teams
Coordinate closely with SVP, Product Strategy & Operations to monitor product rollouts/enhancements and their effects on retention
Keep an eye on market changes and developments – particularly across Partner Platforms – that present new opportunities or risks for subscriber retention and our ability to engage our user base
Leverage A/B testing capabilities particularly in CRM in close collaboration with VP, CRM & Lifecycle marketing -- to develop a better understanding of what creative and messaging drives streaming engagement across brands and work with the broader creative and marketing teams to optimize messaging accordingly
Consistently stay informed with best-in-class retention practices

QUALIFICATIONS (Required & Preferred)

Bachelor’s degree
10-15 years of marketing experience with at least 8 years specific to customer retention marketing; prior experience within a subscription based streaming service and/or a DTC environment a plus
Strong knowledge and experience with CRM systems, including segmentation, automation and email platforms
A strategic mindset and the ability to think critically, identify opportunities, and develop innovative solutions to enhance the customer experience
Experience leading content-driven lifecycle strategies
Expertise in relevant analytical tools and methodologies (experiment design, A/B testing, performance attribution, analysis and reporting) with proven ability to translate performance metrics into actionable insights
Strong communication and collaboration skills, with an ability to present business cases and persuade stakeholders
Experience working on a matrixed, cross-functional team
Knowledge of customer feedback tools and best practices
Excellent interpersonal skills with a high level of emotional intelligence, including the ability to collaborate between diverse teams and individuals
Experience working with product, engineering and technology teams a plus

The base compensation range for this position is $170,000 to $210,000 commensurate with experience. AMC Networks additionally offers a comprehensive benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Paid Time Off, Paid Parental Leave and Adoption Services, among other benefit plan options, subject to eligibility requirements. AMC Networks values the benefits achieved through in-office collaboration, but we provide our employees with the flexibility to work from home one day per week.

The Company is committed to policy of nondiscrimination in its employment and personnel practices. Applicants are considered for all employment without regard to race, color, religious creed, religion, alienage, citizenship, gender, gender identity, national origin, ancestry, genetic predisposition or carrier status, age, marital status, familial status, military or veteran status, status as a victim of domestic violence, stalking or sexual assault, sexual orientation, disability or any other characteristic protected by federal, state or local law.