Director, Paid Media

ABOUT US

At the heart of AG1 lies a commitment to our mission to empower people to take ownership of their health. Since 2010, weve dedicated ourselves to bringing Foundational Nutrition to people around the world. 

Our ethos is deeply rooted in science, with an unwavering dedication to continuous improvement. We leverage and contribute to the latest research to deliver a powerful, straightforward solution for optimal health to our customers. We harness the finest ingredients so that every scoop of AG1 gives you the nutrients you need with the simplicity you want in a daily routine.

Likewise, our organization puts the same energy into creating an environment that is a reflection of the cultural values that define who we are and how we work together. These seven values— One Spectacular Life, Customer Obsessed, Radical Ownership, High Performance, Courage, Amazing Humans and Continuous Pursuit of Excellence —are a representation of the high standards we set, and hold ourselves accountable to, when it comes to building our global team.

THE ROLE

AG1 is seeking a dynamic Director, Paid Media to lead the strategy, execution and optimization of our paid media efforts across all digital channels in the US. This role will be responsible for driving growth through innovative paid media strategies to enhance brand awareness, drive acquisition and retention. The Director, Paid Media will take ownership of high-impact campaigns, driving strategic initiative and optimizIng media spend to maximize ROI.

Reporting to the VP, Acquisition and Paid Media, the ideal candidate will have a deep understanding of paid media channels, a data-driven mindset and strong ability to drive scalable media campaigns. We are seeking a candidate who  harnesses expertise in various paid media platforms and technologies, and who has demonstrated experience in deploying strategies that not only achieve but exceed performance benchmarks. The Director, Paid Media will be a key player in pioneering new approaches and scaling successful campaigns, ensuring AG1 remains at the forefront of digital marketing innovation. 

WHAT YOU’LL DO

• Oversee comprehensive paid media strategies across social, search, display, programmatic, TV and OOH.
• Optimize paid media budgets based on a deep understanding of measurement across channels and different sources of truth (attribution, MMM and incrementality).
• Lead the strategic planning of high-impact campaigns, integrating insights from Analytics and Customer Insights.
• Partner closely with creative strategy team to fuel paid media channels with direct response ads that convert.
• Innovate and advance the paid media approach of AG1 by exploring and implementing emerging technologies, channels and platforms.
• Establish and nurture partnerships with key media agencies, vendors and industry leaders to enhance campaign effectiveness and expand reach.
• Set and monitor performance benchmarks, providing key insights and recommendations for continuous improvement and strategic adjustments.
• Ensure alignment of paid media strategies with overall brand positioning and marketing initiatives, driving cohesive messaging and impactful results.
• Inspire and lead team, fostering an environment of excellence, innovation and collaboration.
• Stay ahead of industry trends and competitive dynamics, ensuring paid media strategies at AG1 are cutting edge and effective.

WHAT WERE LOOKING FOR

• 8-10+ years of experience in paid media strategy and execution, with a proven track record of leading successful multi-channel campaigns.
• Expertise in managing large-scale media budgets and achieving substantial ROI across various digital platforms, including search, social, display, programmatic, OOH and TV.
• Deep understanding of paid media channels with hands on keyboard experience.
• Thorough direct response creative strategy expertise across all channels.
• Strong analytical skills, with experience in setting performance benchmarks, analyzing results from multiple data sources (attribution, MMM and incrementality tests) and deriving actionable insights for optimization.
• Demonstrated leadership capabilities, with experience in mentoring and managing team  to drive high performance and innovation.
• Excellent communication skills, capable of presenting complex strategies and results to leadership and key stakeholders.
• A strategic mindset with a focus on aligning media efforts and brand objective.\
• Proven ability and interest to stay ahead of industry trends and integrate new technologies and approaches into media strategies.
• Strong partnership skills, with experience collaboration with media agencies, vendors and cross-functional teams to achieve campaign success.
• Experience working with high-performing, cross functional teams and senior leaders.
• Strong interpersonal, written communication, and organizational skills.
• A full life outside of work with personal passions and hobbies!

WHAT’S IN IT FOR YOU?

• Competitive compensation and performance-based incentive plans.
• A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one.
• A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team.
• A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness.
• A high-growth, dynamic environment with opportunities for your direct impact to be felt.
• Paid holidays, company-wide mental health days, and unlimited PTO (based on your country of residence).
• In-person team meetups for optimal collaboration, team building and accelerating productivity.
• A work environment and culture that is based on high performance, productivity and continuous improvement. 
• The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day.
• A monthly subscription of AG1 at no cost to you; access to AG1 swag.
• Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members. 

AG1 is dedicated to providing equitable and competitive compensation & benefits packages. For this particular role, the base salary range is $140,000 - $175,000 and will ultimately be decided at the offer stage, based on an individual candidate’s level of skills and experience aligned with the needs of this role. Base salary is one component of total compensation for this position. We provide a competitive mix of base salary, performance bonus, and stock option allocation for eligible roles.

AG1 is an Equal Opportunity Employer. We are committed to inspiring fulfilling lives, starting with a focus on health and we believe this starts in the workplace. We do this by providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where all team members can thrive, feel a sense of belonging, and make a difference in the world together. We do not discriminate based on age, race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, veteran status, disability, or any other status protected by law. We are an equal opportunity employer. Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.