Aviso Wealth:

At Aviso, we are dedicated to improving the financial well-being of Canadians. As a leading wealth management organization, we are committed to leadership, innovation, partnership, responsibility, and community. Working with talented and energetic professionals who exemplify our values every day, you will quickly notice that our people and dynamic ‘oneaviso’ culture sets us apart. If you are looking for interesting and challenging work, at a company committed to its people, find out more about what Aviso has to offer at www.aviso.ca.

The Opportunity:

Aviso is seeking a dynamic, visionary VP, Marketing to lead our marketing organization, driving innovation, growth, and impact across our flagship brands: Aviso, Qtrade, and NEI.

Reporting to the SVP, Client Experience, Marketing and Communications, you will join the Client Experience, Marketing and Communications leadership team. This role is a unique opportunity to shape the future of wealth management marketing in Canada by building on our strong foundation and setting new standards for excellence.

As VP, Marketing, you will oversee a high-performing team of professionals, and you will lead and manage our agency of record partnership. This role spans Product Marketing, Brand Management, Research and Insights, Marketing Operations, Events, Marketing Communications, Sponsorships, and Creative Services. You will lead, develop and execute marketing strategies for Aviso, Aviso Wealth, Aviso Insurance, Aviso Correspondent Partners, Qtrade, and NEI that drive brand presence, client acquisition, client engagement, and revenue growth across all business lines.

The VP, Marketing will have strong people leadership that is able to inspire others as they collaborate across the business including line of business leaders, compliance, and product development to achieve the company’s goals and objectives.

Your leadership will help position Aviso as a market leader, fulfilling our purpose: “We power businesses that empower investors.”

Who you are:

Service – You consider both internal and external stakeholders and demonstrate intent of understanding and putting the clients’ needs first. You advocate service excellence and work to deliver solutions that meet the needs. You proactively develop strategic partnerships that allow Aviso Wealth to become a trusted advisor and partner
Execution – You are committed to achieving your goals and to succeed. This includes focusing on “getting things done”, as well as recognizing and taking advantage of opportunities as they arise. You are consistently looking for ways to improve your personal best and see value in continuous improvement. You take accountability for your actions and learn from mistakes
Collaboration – You work collaboratively with others with the common goal of driving positive results. Making meaningful contributions to your team to achieve organizational goals is a priority. You proactively encourage collaboration, build trust and inclusion, and work to establish effective relationships both inside and outside of the organization
Leadership – You lead your team and provide regular direction, guidance, coaching, and motivation, all while striving for peak performance. You assist them in overcoming obstacles through additional resources, removal of roadblocks, and providing the level of support required for their success. You delegate and deliver feedback based on the in-depth understanding of your individual team members

What your day looks like:

Strategic Leadership

Set a compelling marketing vision and strategy across all business lines aligned with Aviso’s “oneaviso” culture and strategic objectives
Lead and manage a team of marketing professionals, providing mentorship, guidance, and career development opportunities
Build and inspire a high-performing marketing team, fostering collaboration, innovation, and accountability.
Act as a trusted advisor on strategic marketing, initiatives and activities
Quickly react to the changing market conditions and competitive dynamics and must reshape, as needed, the companys strategy and execution plans based on real-time market scenarios
Collaborate closely with other business lines and functions to ensure alignment and optimize marketing efforts.
Provide strategic input to the executive team on marketing-related decisions
Demonstrate exceptional leadership skills; a rich blend of analytical, creative, and strategic talents to win the confidence of his/her staff and peers. A demonstrated ability to effectively communicate, motivate, and inspire cross-functional teams with professionalism and clarity

Brand and Market Growth

Enhance brand recognition for Aviso, Aviso Wealth, Aviso Correspondent Partners, Aviso Insurance, Qtrade, and NEI, ensuring a unified, yet distinct market presence
Develop strategies to strengthen Aviso’s market leadership in wealth management and financial services.
Elevate the visibility of Aviso and our businesses
Oversee all brand and creative strategy, along with its direction, to ensure the brand tenets are serving the overall company vision

Client Acquisition and Engagement

Oversee the development and execution of effective customer acquisition and retention campaigns and marketing content across various channels to drive client acquisition, deepen existing relationships, and optimize customer lifetime value
Lead the creation of targeted campaigns for key segments across business lines
Ensure marketing strategies are informed by deep customer insights, data analytics, and market research

Operational Excellence

Develop and manage the marketing budget, ensuring efficient allocation of resources and maximizing ROI
In partnership with Client Experience, drive digital marketing initiatives, including SEO, SEM, social media, content, and email marketing
Partner with product, compliance, and business units to align marketing efforts with organizational goals.
Lead a marketing project management function that drives efficiency in the delivery of marketing campaigns, initiatives and with an eye towards outcomes

Innovation and Data-Driven Decisions

Lead and manage client research to help drive client driven decision making and strategies
Leverage data analytics and client insights to optimize campaign performance and inform strategic decisions
Champion innovative marketing technologies, tools, and AI-driven approaches to scale operations
Build strategic partnerships with complementary businesses to drive growth and awareness

Your experience and skills:

Required/Related Experience;

The finance/wealth management industry is constantly evolving, and the VP must be able to stay ahead of industry trends and adapt the marketing strategy accordingly. This includes being open to new technologies and marketing channels, as well as being able to experiment with different approaches
The VP should have a deep understanding of the target audience and their needs. This knowledge should be used to develop marketing campaigns that resonate with customers and drive engagement
The VP should be able to leverage data analytics to inform marketing decisions and optimize campaign performance

Qualifications;

Bachelors degree, MBA a plus
Previous VP experience with 15+ total years in marketing, at least 10 years in a leadership role
Experience working in wealth management, understanding of the financial, wealth industry and market trends, including regulatory landscape, competitive landscape, and emerging technologies
Excellent leadership, communication, and interpersonal skills, with the ability to build and maintain strong relationships with internal and external stakeholders
Proven track record of success in developing and executing marketing strategies for high-growth companies, preferably with a finance/wealth
Ability to work effectively in a fast-paced and dynamic environment, with a strong entrepreneurial spirit and a passion for innovation
Strong analytical skills and data-driven decision-making abilities, with the ability to leverage data insights to optimize marketing strategies
Deep understanding of both traditional and digital marketing
Exceptional creative thinking and problem-solving skills
Strong relationship management skills and ability to convene diverse stakeholders
Willingness to challenge standard ways of thinking, through providing innovative ideas, approaches, and solutions
Skill and ability to lead organizational change in a manner that fosters collaboration among internal stakeholders and achieves Aviso’s strategic objectives
Fluent communication skills in English are required and bilingual skills in French are an asset