About this role

Lead a dynamic team dedicated to shaping the future of retirement solutions at the world’s largest asset manager.

The Head of Retirement Marketing will lead the strategic direction and execution of marketing initiatives tailored to the retirement segment. This role is critical in enhancing our brand presence, driving engagement, and promoting our retirement solutions through effective digital marketing, content creation and activation, events, and special projects.

The ideal candidate will have a proven track record in marketing strategy and execution, strong leadership qualities, and a deep understanding of the retirement industry.

Key Responsibilities:

Firmwide strategic retirement initiatives:

Lead and participate in cross-functional, strategic retirement initiatives, research projects, product launches, program development, events and other initiatives – working collaboratively with internal teams and external partners to achieve shared goals.

Team Leadership:

Mentor and develop a high-performing team, fostering a culture of collaboration and continuous improvement.
Represent team’s needs, priorities, and accomplishments on various leadership teams and SteerCos (Retirement, Americas Marketing, Project Encore)
Cultivate and maintain strong relationships with senior stakeholders across the organization, effectively communicating retirement thought leadership and marketing strategies and aligning priorities.

Content and Spokesperson Strategy:

Oversee the development of engaging and impactful content focused on retirement, ensuring alignment with brand and commercial objectives.
Collaborate with team members to manage project timelines, governance, and reporting mechanisms using tools like AirTable.
Lead initiatives for industry partnerships and assess opportunities for research collaborations.
Hold the pen on strategic messaging, white papers, and other content as needed.
Establish and communicate new spokesperson strategies, focusing on authenticity and personal storytelling.

Events Management:

Direct the planning and execution of events, including webinars and in-person gatherings, while ensuring strong partnerships with internal stakeholders.
Manage logistics for owned events and collaborate on external event participation to maximize exposure and engagement.

Digital Marketing Strategy:

Develop a robust social media strategy and oversee owned, earned, and paid media initiatives to increase brand visibility and client engagement.
Work closely with communications and digital teams to drive consistent messaging across platforms.
Guide the optimization and maintenance of company websites relevant to retirement marketing, ensuring effective content hierarchy and user journeys.
Collaborate with web team members to implement improvements based on past audits.

Engagement Tied to Commercial Results:

Guide the development of measurement frameworks to assess the effectiveness of marketing efforts, partnering across the marketing department.
Ensure accurate representation of retirement marketing impact within broader firm metrics.

Qualifications:

Minimum of 10 years of experience in retirement or financial services thought leadership and marketing / communications.
Proven leadership skills with experience managing multidisciplinary teams effectively.
Strong understanding of content strategy, digital marketing, and event management.
Excellent communication and interpersonal skills, with the ability to build relationships across all levels of the organization.
Proficiency in marketing analytics and measurement tools.

For New York, NY Only the salary range for this position is USD$173,500.00 - USD$270,000.00 . Additionally, employees are eligible for an annual discretionary bonus, and benefits including heath care, leave benefits, and retirement benefits. BlackRock operates a pay-for-performance compensation philosophy and your total compensation may vary based on role, location, and firm, department and individual performance.

Our benefits

To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work model

BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock

BlackRock is proud to be an equal opportunity workplace. We are committed to equal employment opportunity to all applicants and existing employees, and we evaluate qualified applicants without regard to race, creed, color, national origin, sex (including pregnancy and gender identity/expression), sexual orientation, age, ancestry, physical or mental disability, marital status, political affiliation, religion, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. View the EEOC’s Know Your Rights poster and its supplement and the pay transparency statement.

BlackRock is committed to full inclusion of all qualified individuals and to providing reasonable accommodations or job modifications for individuals with disabilities. If reasonable accommodation/adjustments are needed throughout the employment process, please email Disability.Assistance@blackrock.com. All requests are treated in line with our privacy policy.

BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.