Marketing Program Director Remote, United States

Bonterra exists to propel every doer of good to their peak impact. We measure that impact against our vision to increase the giving rate as a percentage of GDP from 2% to 3% by 2033. We know that this goal is lofty, but we are confident that the right technology and expertise will strengthen trust in the sector, allowing the social good industry to accelerate growth and reach peak impact. Bonterras differentiated, end-to-end solutions collectively support a unique network of over 20,000 customers, including over 16,000 nonprofit organizations and over 50 percent of Fortune 100 companies. Learn more at bonterratech.com.

The Program Director is responsible for the strategic planning, promotion, and execution of all go-to-market campaigns by identifying and understanding what our customers want and designing programs that promote our offerings so that we best communicate how we meet their needs. The ideal candidate will have both strong marketing experience with a comprehensive knowledge of demand generation, product marketing, paid media, and digital marketing, as well as deep industry expertise. This role will lead program planning for our nonprofit markets. This individual will be a key leader in the Commercial Team, helping to accomplish business goals through marketing strategy, and will report to the SVP GTM Programs.

Responsibilities

Manage the development of all marketing strategies and go-to-market programs to drive growth.

• Consolidate stakeholder inputs and market trends into actionable marketing strategies designed to increase market share or acquire new growth.

• Design the market program plan inclusive of program goals, KPIs, and campaign themes aligned to the buyer journey.

• Define campaign messaging across the buying journey and design integrated campaign plans that bring prospects from discover through purchase.

• Analyze and interpret data to draw conclusions around performance and define recommendation plans for increasing results.

• Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for marketing team.

Become our internal expert on the market audience.

• Draw on experience and market knowledge to contribute to campaign and asset development, event strategy, speaking opportunities, and internal enablement programs.

• Monitor industry trends and be an advocate for our customer segment by advising on opportunities in the market as well as potential gaps.

• Review and define recommendations for overall messaging strategies, thought leadership, and campaign themes.

Maintain strong inter- and intra- departmental relations.

• Work closely with commercial, customer, and product leaders to solicit continual input and analyze performance to develop and optimize GTM strategies and campaigns for both short- and long-term plans.

• Be an active participant on cross-functional leadership teams and influence overall strategy to drive business performance.

Qualifications

• 10+ years in product marketing, portfolio marketing, marketing strategy, or related role

• Team oriented, collaborative, diplomatic, and flexible, with excellent presentation skills, including strong verbal and writing capabilities.

• Preferred understanding of the nonprofit space or marketing experience for a technology organization in the nonprofit space.

Compensation

We will be accepting applications for this role until 10/15/2024

Our Culture:  Our team is made up of industry experts and advocates who are 100% committed to supporting the doers of social good. We are currently undergoing an effort to create the vision and values that embody our collective organization and embrace the individuals who make up our community.

Our comprehensive and competitive benefits include:

• Generous Flexible Time Off (FTO) Policy

• Up to 15 paid company holidays including some commemorating social justice events and self-care

• Paid volunteer time

• Resources for savings and investments

• Paid parental leave

• Paid sick leave

• Health, vision, dental, and life insurance with additional access to health and wellness programs.

• Opportunities to learn, develop, network, and connect

Please note the benefits specified on this page are applicable to full-time employees based in the United States. For international employees, actual benefits may vary based on local standards and regulations and will be determined in accordance with regional considerations, including but not limited to applicable laws and industry norms.

We are committed to being an equal opportunity employer and evaluate qualified applicants without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, diversity of thought and any other characteristic protected by applicable law.