Entity:

Customers & Products

Job Family Group:

Marketing Group

Job Description:

Want to be part of something Electrifying? bp pulse is one of the fastest growing EV charging networks globally, and we need YOU to help us on our adventure to get to an electric future. We’re looking to meet the growing global demand for safe, sustainable, and affordable energy. We aim to deliver the fastest, most convenient network of 100,000 EV charging points worldwide by 2030. To do this, we need to rapidly grow our fantastic team and we’re searching for passionate and curious individuals to join.

About the role

As part of the bp pulse Americas Customer team, this role will be responsible for managing the go-to-market strategy and implementation of demand offers, including the activation of partner deals that drive customer acquisition and revenue.

This candidate will have a deep understanding of the business commercials and a laser focus on acquisition costs associated with growth and retention strategies. Additionally, this role will serve us Customer team lead on partner interfaces to deliver against commercial agreements with proven technical expertise in creating and implementing multi-channel marketing campaigns. Close collaboration with the Commercial, Product & Technology, and Operations teams will be required to deliver successful outcomes.

Note: This is a mid-level senior role.

Key accountabilities

Collaborates with Commercial teams on demand offers, including internal ideation and external partner negotiations, to develop data-driven success criteria and go-to-market (GTM) strategies that drive utilization across the expanding pulse Network.
Develops launch campaigns and leads a cross-functional team to implement, track performance, and feeds back lessons learned to improve demand offers.
Serves as Customer team collaborate with external partners’ marketing teams to ensure successful delivery of co-marketing efforts and collaborates with Key Account Management team to maximize value of accounts.
Collaborates with Product & Technology team to develop requirements and acceptance criteria for partner integrations that enable successful activations while meeting contractual obligations.
Tracks and reports performance across all demand activities at the network and site level, identifying growth opportunities to improve utilization via demand offers.
Validates and embeds GTM and demand partner playbooks from global Customer team, and regularly engages with counterparts in other global markets to ensure consistent and best-in-class delivery of programs.

Essential education

Bachelors degree

Essential experience and job requirements

At least five years of marketing, business, and/or customer offer development experience.
Proven expertise in developing and managing multi-touch marketing campaigns and performance management.
Experience with commercial offers and sales process acumen.
Experience working with and building relationships with internal and external partners. Client management a plus.
Experience working with global and multifunctional teams.
Experience managing data-centric tasks, analytic-based operations, and information-driven activities.
Experience leading or managing team.

Why join bp?

At bp, we believe that our team is strengthened by diversity. We are committed to fostering an inclusive environment in which everyone is respected and treated fairly.

There are many aspects of our employees’ lives that are meaningful, so we offer benefits to enable your work to fit with your life, including a generous paid parental leave policy and excellent retirement benefits, among others!

California:

How much do we pay (Base)? $120,000-$222,000. *Note that the base pay range listed for this position is a good faith and reasonable estimate of the range of possible base compensation at the time of posting.

We offer a reward and wellbeing package to enable your work to fit with your life. These can include, but are not limited to, access to health, vision and dental insurance, flexible working schedule, paid time off policy, discretionary annual bonus program, long-term incentive program, and a generous 401K matching program. You may learn more about our generous benefits at benefits@bp.

Travel Requirement

Up to 10% travel should be expected with this role

Relocation Assistance:

This role is not eligible for relocation

Remote Type:

This position is a hybrid of office/remote working

Skills:

Advocacy, Brand Management, Commercial Acumen, Customer Segmentation, Generating customer insights, Listening, Offer and product knowledge, Offer Development, Sector, market, customer and competitor understanding, Translating strategy into plans

Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.

BP

Go-To-Market Demand Lead 3 Locations

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