Who We Are:

At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.

Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.

Our brand values help bond us together and drive our success:

· Runner First

We act in the best interest of the runner

· Word is Bond

We do what we say we’ll do

· Champion Heart

We give our all in everything we do

· There is no “I” in Run

We stay generous with our humanity

· Keep Moving

We find ways to move every day, because joy is kinetic!

We welcome everyone from every walk of life looking to inspire others through the power of movement — because we’re all moving towards something. Let’s run there.

Your Job:

As the Senior Manager, Social Media & Influencer Marketing, you will be responsible for leading and evolving the strategic vision for Brooks social media and influencer marketing efforts across North America. You will oversee and collaborate with members across the Social Media and Influencer Marketing teams - ensuring their programs align to broader brand and business goals while fostering a cohesive and integrated approach to storytelling and engagement across channels.

You will act as a strategic leader, advocating for the role of social and influencer marketing in driving brand awareness, engagement, and loyalty while delivering measurable results. You will partner cross-functionally across the organization and with external agencies to deliver dynamic, high-impact programs and campaigns that inspire runners, elevate the Brooks brand and drive cultural relevancy for the brand.

Your Responsibilities:

Team Leadership & Strategy
Set the overarching strategy for social media and influencer marketing, ensuring alignment with the Brooks global and North America marketing goals
Lead annual and quarterly budget planning for social media and influencer programs, ensuring effective allocation and prioritization of resources to maximize impact
Collaborate with cross-functional teams (e.g., PR, Retail, Digital, Product, and Creative) to integrate social and influencer strategies into broader brand initiatives
Establish KPIs and benchmarks for success, leveraging data and analytics to inform decision-making and optimize programs

Agency Leadership & Partnership Management
Lead relationships with external agency partners, ensuring they deliver innovative, best-in-class solutions that align with Brooks’ brand values and objectives
Set clear expectations and provide strategic guidance to agency teams, driving excellence in creativity, execution, and performance
Regularly evaluate agency performance, offering constructive feedback and identifying opportunities for growth and improvement
Foster a collaborative and productive partnership environment that pushes agency partners to innovate and exceed goals

Team Management & Development
Lead, mentor, and manage teams, fostering a collaborative and innovative environment
Support the professional growth and development of team members, providing coaching and guidance on strategy, execution, and analytics
Oversee team workflows, resource planning, and goal setting

Social Media Management
Guide the evolution of Brooks’ social media strategy across all key platforms (e.g., Instagram, FB, TikTok, YouTube, Threads, and more)
Partner with the Social Media Manager to oversee content planning and development, ensuring alignment with brand voice and tone
Identify and prioritize new platforms, trends, and technologies that align with brand objectives
Identify and implement process improvements to enable flawless execution of strategy

Influencer Marketing Oversight
Collaborate with the Influencer Marketing Manager to refine and expand Brooks’ influencer programs, with a focus on authenticity, community building, and measurable impact
Oversee key influencer partnerships and activations, ensuring alignment with brand priorities and storytelling goals
Build and maintain relationships with key influencers, ambassadors, and third-party agencies to drive strategic partnerships
Ensure effective negotiation strategies are implemented to secure partnerships with influencers at competitive rates, maximizing ROI while maintaining high-quality relationships

Cross-Functional Collaboration
Promote content amplification and sharing across influencer and social teams
Partner with internal stakeholders (e.g., Product, Retail, Events) to create integrated campaigns and leverage opportunities for social and influencer synergy
Work with global counterparts to ensure alignment and sharing of best practices across regions
Support global storytelling initiatives by amplifying key product and brand narratives through North American social and influencer channels

Performance Analysis & Reporting
Ensure all campaigns and initiatives are supported by robust measurement and reporting frameworks
Deliver insights-driven post-mortems to inform future strategies and enhance program effectiveness
Stay ahead of industry trends and competitive benchmarks to position Brooks as a leader in social and influencer marketing

Qualifications:

Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience.
10+ years of experience in social media and influencer marketing
5+ years in a leadership role
Proven track record of managing and growing social media channels and influencer programs with measurable success
Deep understanding of major social media platforms, influencer engagement strategies and emerging trends and the intersection across both channels
Robust agency management experience
Personal experience producing social media content, editing, storyboarding, writing creative treatments, is a plus
Strong leadership and team management skills, with a passion for mentoring and developing talent
Exceptional project management and organizational abilities, with experience managing budgets and resources
Excellent communication and presentation skills, with the ability to influence and inspire stakeholders at all levels
Talent management and/or talent agency experience is a plus

Compensation: The pay range for this position, based out of the Brooks Seattle HQ, is $131,662 to $210,680 per year. Base pay offered will vary depending on job-related knowledge, skills, and experience.

Other:

Brooks is proud to offer a robust benefits package to our employees and their families!

Benefits- including medical, dental, vision, life and AD&D insurance, disability insurance, HSA and employer contribution, FSA, family & fertility assistance, 401K Savings Plan and match, employee assistance program, and transportation assistance.

Paid Time Off- Brooks offers generous time off including up to five weeks of paid time off, eleven paid holidays, paid sick and parental leave.

Bonus-in addition to base pay, Brooks employees may also be offered an annual bonus based on company performance.

Perks- including product discounts, employee recognition, fitness discounts, volunteer and donation benefits.

Location- You will spend 3 days per week in our Seattle offices, as we believe our organization flourishes when connections, collaboration, creativity, problem-solving, and celebrations happen in person.

At Brooks, we celebrate diversity & equity. We are committed to creating an inclusive environment, and encourage people of all backgrounds, perspectives, experiences, and skills to apply. Brooks is proud to be an equal employment opportunity employer. All employment decisions are made without regard to race, religion, creed, color, national origin, age, sex, gender, gender identity or expression, two-spirit identity, sexual orientation, genetic information, the presence of a physical, mental, or sensory disability, marital status, pregnancy (including childbirth and related conditions), caste, citizenship or immigration status, honorably discharged veteran or military status, actual or perceived victims of domestic violence, harassment, sexual assault or stalking, HIV or Hepatitis C infection, political ideology, use of a trained service animal by a person with a disability, or on any other basis protected by federal, state, or local law, or any other non-merit based factors.

Brooks Running

Senior Manager, Social Media & Influencer Marketing

Brooks Running

Your Responsibilities:

Qualifications: