Senior Manager CRM - Protection Products Chicago, IL

At the backbone of Good Sam lies a commitment to our mission, clear the path ahead. We empower our customer’s joy of travel. Since 1966 Good Sam has celebrated adventure and the road less traveled.

Our heritage is rooted in a community of drivers that came together to help each other explore 15,000 miles of brand-new highway. They placed a sticker on their RVs: Good Sam. Today that sticker has grown into a network of millions of fellow travelers sharing the same belief that we’ll go further together.  We continue to champion the heritage of the open road.

At Good Sam, we’re passionate about fostering a community of like-minded individuals who share a love for the open road and great outdoors. We’re constantly innovating and expanding our offerings to meet the evolving needs of our members.

Good Sam is seeking a talented and highly motivated Senior Manager of CRM to lead our data-driven cross-channel CRM and personalized marketing efforts.  You will be responsible for the ongoing development and optimization of direct mail, email, and mobile marketing programs to support our business growth with a focus on campaigns that drive revenue, conversion, customer engagement, retention, and loyalty. This position is hybrid-work model, based in our downtown Chicago office: 3 days in-office, 2 days remote.

Key Responsibilities:

• Campaign Management
  • Oversee development, planning, and execution of integrated direct marketing campaigns to drive customer acquisition, conversion, and retention, identify optimization opportunities for improved conversion and revenue growth. 
  • Ensure that all CRM marketing initiatives are executed accurately, on-time, and in accordance with specified campaign requirements, goals, and timelines. 
  • Optimize CRM content, messaging, and cadence through rigorous, data-driven A/B testing and experimentation, ultimately driving results and continuous improvement in our CRM campaigns. 
  • Apply defined email, SMS, and push best practices in customer segmentation, audience building, personalized offers, and KPI measurements to continuously drive channel performance. 
• CRM Strategy & Analytics
  • Develop customer contact/audience targeting strategies to optimize customer touchpoints across all CRM channels including email, SMS, push, and direct mail. 
  • Create, evaluate, and track KPIs to measure success against business goals and work closely with the CRM analytics team to interpret results.
  • Analyze available campaign performance data and deliver insights, trends, and campaign recommendations to business owners. 
• Cross-Team Collaboration & Partnership 
  • Partner with creative teams to develop compelling, on-brand content that aligns with audience segments, personalization efforts, and campaign goals. 
  • Work closely with product marketing and business owners to identify campaign optimization opportunities that lift performance and customer engagement. 
  • Build deep trusting relationships with colleagues, drive cross-team alignment, and represent CRM in support of top-down business needs and opportunities. 
  • Manage external vendor and partner relationships; ensure deliverables and project timelines.
  • Partner with Marketing Technology and Engineering teams to further refine, and identify optimizations to, the Good Sam Martech Stack.

Requirements:

• Bachelor’s Degree in Marketing, Business or related field.
• 5+ years of experience in CRM campaign strategy and channel planning, preferably in a direct-to-consumer or retail environment, including direct mail, email, and mobile marketing.
• Deep understanding of data-driven direct marketing model and best practices.
• Working knowledge of CRM platforms (e.g. Salesforce, Oracle, Adobe, Epsilon).
• Strong planning skills and effective stakeholder management, as well as an ability to set and manage realistic timelines and backlog priorities.
• Able to identify opportunities and issues and proactively follow through to capitalize on and resolve them.
• Passionate about CRM channel marketing and able to thrive in face-paced environment.

## LI-Hybrid

## LI-RM

Pay Range:

$89,565.00-$134,295.00 Annual

In addition to competitive pay, we offer Paid Time Off, 401(k), an Employee Assistance Program, Good Sam Roadside Assistance, discounts, paid parental leave (if eligibility is met), Tuition Reimbursement (if eligibility is met), and on the job training opportunities. Full-time associates are offered a comprehensive benefit package including medical, dental, vision and more! Part-time associates are offered access to dental & vision coverage! For more information please visit: www.mycampingworldbenefits.com