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Job Summary

The Product Commercialization Manager, Reporting and Attribution role is an exciting new role on the Product Commercialization team at Effectv. The role is responsible for ensuring client-facing product offerings from Effectv are packaged, launched, and scaled to deliver the best outcomes for our clients, and the Effectv business. In particular, this role will focus on leading go-to-market efforts for Comcast Advertising’s growing portfolio of reporting and attribution solutions-designed to prove the value of our ad offerings to clients. This individual contributor role will be an important cross-functional partner within all stages of the product lifecycle – from opportunity evaluation through product launch. The ideal candidate will work with members of our Product commercialization team, Product Mgmt. team, Sales Development, ePMO, and Comcast Advertising teams to help us scale the best products for our clients.

Job Description

Qualifications

Bachelor’s degree – preferably in Business, Product Management, Product Marketing or related field

Experience level – 5+ years experience in a product marketing, product management, commercialization, and go-to-market role

Strong understanding of advertising proof of performance results (reporting/attribution)

Bachelor’s degree – preferably in Business, Product Management, Product Marketing or related field

Experience level – 5+ years experience in product marketing, product management, commercialization and go-to-market role

Strong understanding of TV/Media ad landscape, connected TV (CTV), over-the-top (OTT) advertising and other advertising formats is preferred

Experience building and executing product launch and scale plans

Comfort in working in a cross-functional role.

Track record of success as a storyteller with demonstrated ability to develop a message and communicate across stakeholders in an organization.

Demonstrated ability to lead through ambiguity in a complex, matrixed organization.

Analytical, solutions-oriented skillset.

Comfort in both strategic and hands-on tactical execution.

Excellent, written, verbal and presentation skills, with an ability to work with both business and technical product stakeholders.

‘Business owner’ mentality – ability to analyze a situation, review alternatives with stakeholders and make a decision

Must be able to work in a hybrid capacity – 4 days/week in office, 1 day remote

Core Responsibilities

- Supports Comcast Adverting Reporting and Attribution team go-to-market strategies and launch plans to support adoption of solutions with advertising clients
- Execute scale plans for Comcast Ad Reporting/Attribution solutions and serves as liaison to ensure cross functional teams assist with plans
- Identify new opportunities to build reporting and attribution solutions that provide competitive advantage for Comcast Advertising
- Champion product commercialization team by developing resource repository, trainings, and guides to promote broader team function across the organization
- Internalizes and represents the Voice of the customer throughout the product lifecycle.
- Performs competitive analysis and conducts market research
- Teams with product development to deliver high quality products on time.
- Participates in the strategic planning for enhancements to product content, pricing, packaging, and features.
- Assists in budgeting and variance analysis of products unit and financial performance, with goal of identifying opportunities and risks.
- Concisely communicate trends, opportunities, and risks, develop, and defend POV for product features/benefits.
- Conducts feasibility assessments, capability gap analysis (i.e., what is wanted vs. what is attainable)
- Consistent exercise of independent judgment and discretion in matters of significance.
- Regular, consistent, and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
- Other duties and responsibilities as assigned.

Employees at all levels are expected to:

Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team - make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Respect and promote inclusion & diversity.
Do whats right for each other, our customers, investors and our communities.

Disclaimer:

This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Skills

Communication, Product Commercialization, Product Management, Results-Oriented, Strategic Planning

Compensation

This job can be performed in Colorado, and New York City with a Pay Range of $100,884.39 - $181,591.91

Comcast intends to offer the selected candidate base pay dependent on job-related, non-discriminatory factors such as experience. Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Education

Bachelors Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications (if applicable)

Relative Work Experience

7-10 Years

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.