Digital Marketing / Communications Manager (Cox Media) 3 Locations

The Strategist plays a pivotal role in revenue goal achievement by partnering directly with sales representatives and engaging face-to-face with clients to understand their advertising strategy, goals, and key performance indicators (KPIs). This strategist leverages the full breadth and scale of Cox Media assets, including digital media, linear solutions, and services, to create solutions that address client’s advertising objectives. Focused on top-tier client and prospect accounts, the strategist develops tailored and effective solutions and narratives that meet the specific needs of the advertiser and their marketing goals, setting Media Consultants up for strategic success in their pitches and client meetings.

To achieve this, the Cox Media Strategist collaborates closely with Media Consultants to develop customized strategies and solutions aimed at growing and protecting revenue within the top segments of the client base. This role demands a comprehensive knowledge of the Cox Media product portfolio, including digital, linear, and services (YurView, TLL, etc.), ensuring client solutions are thoughtfully balanced to meet their needs. In today’s dynamic environment, a strong emphasis on digital advertising solutions including streaming video, online video, display, streaming audio, email marketing, paid social, paid search, and more will be central to many campaign strategies.

This role involves regular face-to-face meetings with an assigned set of high-value external clients throughout all stages of the sales process, from client business analysis to proposal and closing the business to account maintenance and growth. Additionally, the Strategist ensures alignment with other centralized support teams, including but not limited to the centralized digital fulfillment team (DCOE), to bring the strategy to life and provide post-sale campaign support for assigned clients.

A key accountability of this role is the ability to understand client needs and translate those into a multi-channel advertising solution in alignment with the client’s marketing goals, creating client-facing proposals that inform and persuade the client regarding the best marketing solution for their objectives.  Key success measures for this role include increased revenue or decreased churn on assigned accounts.

Accountabilities by Stage of the Sales Cycle

The Strategist role is a critical in-market team member during all stages of the sales cycle and is accountable for active participation with the seller in each.  Specific duties by stage include:

I - Understanding Client Needs

Engage with clients in-person and, as necessary, at the client’s location to thoroughly understand their business goals and objectives.

Translate these goals into clear, actionable performance KPIs to guide campaign planning and execution

II – Developing Proposals & Creating Solutions

Lead ideation and brainstorming sessions with internal partners to create strategies using the full breadth of the Cox Media product portfolio that solve an advertiser’s short and long-term business challenges, and in turn, grow revenue for Cox Media.

Identify and include in the proposal the most effective digital channels in partnership with out media planning team, including streaming video, online video, display, streaming audio, email marketing, paid social, paid search, and more to reach consumers at different stages of the purchase funnel.

Using key research tools or with research partners, develop presentation materials that compellingly articulate the value proposition of the proposed Cox Media solution; own the storytelling aspect of the narrative that helps the client understand how their KPIs are integrated into the strategy.

For appropriate clients, create strategic advertising solutions in response to RFPs by integrating data and insights with Cox Media’s full portfolio of products into a customer-centric advertising solution.

III – Engaging Clients in the Solution

Actively present strategy and recommendations to clients and internal stakeholders in partnership with the seller as they pitch the business.

Partner with Sales Consultants to respond to client questions in real time as a portfolio SME.

IV - Implementing Strategies

Design and support the implementation of the approved campaign, including working with key boundary partners who own digital and linear fulfillment activities

Act as a key in-market POC for our centralized team of Media Planners in the DCOE throughout campaign development and implementation.

In partnership with the campaign manager, activate optimization recommendations to improve campaign effectiveness and ROI.

V - Analyzing Campaign Results for Future Opportunities

Receive appropriate reporting, insights, and recommendations from campaign managers and translate those results to a client’s next best opportunity with Cox Media, translating to increased organizational revenue or decreased Cox Media churn.

Share actionable insights with clients, providing knowledge-based insights on how they can improve campaign effectiveness and ROI.

Build an effective consultative relationship with clients to ensure client satisfaction and develop future business opportunities.