Channel Marketing Analyst LATAM

Office: Fluke do Brasil – Brazil - São Paulo, SP

Job Description:

Support marketing team in Latin America to improve our channel marketing strategies, delivering short-term results while optimizing over time against a clear set of performance goals, working with various stakeholders to drive business outcomes including awareness, lead management and channel performance. Build best practice channel analytics capabilities and tools. Drive recruitment channel marketing innovation, best practices, leveraging new approaches and technologies.

Main activities:

Execute plans and marketing activities with channel Distributors and Masters in Latin America (Brazil and Hispanic countries).
Follow up Action Plan for MKT Co-ops with Distributors and Masters.
Monitor KPIs by country: Funnel Management, lead qualifications, promos and NPIs.
Internal follow up and alignments (Territory Sales Managers).
Monitor quarterly Channel Marketing Assessment indicators.
Manage platforms and share new assets with distributors and masters.
Meetings, seminars and tradeshows execution.
Merchandising, printed assets and retail plans.
Run SPIFF campaigns with sales team.
Run local promos with distributors.
iOS and Android App updates (Virtual sales assistant LATAM): news, promos, new assets, and trainings.
Sales educational Platforms updates: courses, content, and certifications.
BID marketing vendors.
Monthly newsletter focused on Distributors and Masters.

Requisitions:

English and Spanish – Advanced level for writing, speaking, and writing.
Bachelor’s degree in an applicable discipline such as Business, Marketing or Communications.
Excellent oral and written communication skills and an ability to influence others.

Preferred Qualifications:

2+ years of experience in marketing and/or communications.
Local/regional marketing experience (Hispanic countries).
Ability to partner cross-functionally and work with a wide range of stakeholders.

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Fortive Corporation Overview

Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.

We are a diverse team 17,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.

At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.

At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating.

Fortive: For you, for us, for growth.

About Fluke

Fluke is leading the world in creating software, test tools and technology that will support customers today and in the future. We are a customer-obsessed market leader with a strong reputation for reliability, quality and safety.A wholly owned subsidiary of Fortive Corporation (www.fortive.com), Fluke is a global corporation headquartered in the greater Seattle area. Driven by the successful Fortive Business System, Fluke offers the passion of a startup with the resources of a Fortune 500 company. We are focused on the growth of our individual employees, teams and the Fluke brand.

We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com.