Social Media Marketing & Community Manager

Position Overview:

GRIN is seeking a dynamic and self-driven Social Media Marketing and Community Manager to join our Marketing team. In this highly strategic individual contributor (IC) role you will create a high-impact Social strategy helping to amplify our content & elevate our brand. You will be pivotal in shaping and executing GRIN’s own influencer marketing strategy, partnering with B2B influencers. A key area of focus will be to cultivate an engaged community of Influencer Marketing experts by facilitating conversations, creating content for our community, and running events to amplify brand awareness & loyalty. The ideal candidate will be an social media expert, with a passion for creating content, community building, influencer partnership management, and strategy.

What You’ll Do:

• Support the development and execution of both short- and long-term social media strategies, including content creation, campaign implementation, online and offline events, performance measurement, and reporting
• Create compelling, relevant content that connects with the audience and inspires them to take action
• Produce short-form videos and written content for Instagram, TikTok, and GRIN’s Community using both existing and original content
• Manage the monthly social media calendar by scheduling, publishing, and actively monitoring conversations across the brand’s platforms - including LinkedIn, TikTok, Instagram, and GRIN’s online customer community
• Build relationships with key B2B influencers, Influencer Marketing experts, and platform partners to strengthen and expand the GRIN’s brand identity and following
• Synthesize & share insights with internal teams such as social trends, customer conversations, and interviews with influencer Marketing experts 
• Stay on top of real-time trends and turn them into actionable opportunities for GRIN’s social media and community
• Monitor GRIN’s social media channels and community, analyze performance, and optimize content strategies accordingly
• Review and oversee content shared by employees on company social platforms to ensure alignment with brand guidelines

What You’ll Bring:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3-5 years of experience in social media management, influencer marketing, community management, or related roles.
• Strategic mindset with a talent for influencing both internal and external stakeholders 
• Expert understanding of social media & influencer marketing strategies and trends.
• Proven track record of managing social media channels and growing engagement.
• Excellent communication, organizational, and project management skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Experience with event planning and execution is a plus.
• Creative thinker with the ability to develop innovative, impactful marketing strategies.