The role

As the Associate Director of Business Development, you will be part of the Global Retail Media Team based at our Amsterdam office, playing a pivotal role in monetizing HelloFresh’s physical and digital advertising space. Your focus will be on building strategic partnerships, coaching high-performing local sales teams, and developing scalable retail media solutions that align with our global business objectives. By driving innovation and growth across markets, this role will position HelloFresh as a leader in Retail Media Networks (RMNs).

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

What you’ll do

Develop and nurture strategic partnerships: Build and manage relationships with C-level executives at global advertisers and media agencies, creating tailored retail media joint business plans that meet their needs.
Pursue new business opportunities: Identify, pitch, and secure new retail media partnerships to expand revenue streams.
Collaborate cross-functionally: Work closely with internal teams, including procurement, growth partnerships, and local RM sales teams, to design and execute effective go-to-market strategies.
Create compelling value propositions: Develop solutions that maximize advertiser ROI while delivering mutual success.
Coach and mentor local sales teams: Guide and support retail media sales representatives in key markets to achieve business planning goals, build robust pipelines in HubSpot, and meet quarterly targets.
Enable global and local sales teams: Develop and maintain pitch decks, rate cards, and online forms to enhance close rates across markets.
Analyze and leverage data: Monitor market trends, analyze performance dashboards, and turn data from campaign performance into strategic recommendations that drive better performance.
Represent the organization: Act as a brand ambassador at global conferences, industry events, and client meetings, showcasing the company’s retail media capabilities and expand our network with large advertisers and media agencies.

What you’ll bring

Strategic and analytical: Able to think long-term and skilled at leveraging data and market insights to drive informed decision-making
A relationship builder: Experienced in building and maintaining trust with C-level stakeholders across global markets.
Results-oriented: Demonstrated ability to achieve targets and contribute to organizational growth.
A strategic planner: Capable of developing and executing go-to-market strategies for multiple markets to unlock global deals.
Pipeline-focused: Skilled at building and maintaining robust pipelines to ensure long-term success.
A self-starter who thrives in a fast-paced environment with a bias for action.
A clear communicator: Exceptional verbal and written communication skills in English, able to articulate complex ideas effectively.
Adaptable and resilient: Thrives in a fast-paced, evolving environment with a focus on continuous improvement.
A collaborative team player: Collaborative in nature, with experience working across international and multicultural teams.
Extensive experience (10+ years preferred) in business development, advertising sales, or strategic partnerships: Ideally within Retail Media Networks, e-commerce, or related industries.
Proven track record in strategic partnerships: Demonstrated ability to drive significant revenue growth.
Deep industry knowledge: Strong understanding of the retail media and/or advertising landscape, including advertising sales cycles, media planning, campaign success metrics, and the evolving needs of global advertisers and media agencies.
Strong analytical skills to interpret (trend) reports, post campaign analysis and dashboards, to extrapolate insights and next steps.
CRM proficiency: Proven success building and managing pipelines in tools like HubSpot.
Excellent project management abilities: Experience managing multiple initiatives, balancing competing priorities, and meeting tight deadlines.
A strong professional network: An extensive agency and CPG/FMCG network to unlock retail media sales opportunities. Preferably: international/global.
A bachelor’s degree in business, marketing, or a related field: Advanced degrees or certifications are a plus.

Nice to have

Experience in eCommerce (CPG/FMCG), Digital Advertising, Retail Media and/or subscription business models.
Knowledge of privacy regulations (e.g., GDPR, CCPA) and AdTech advancements.
Extensive knowledge of the evolving retail media landscape

What we offer

20% discount on Factor, Hellofresh or Greenchef.
Paid parental leave benefits.
50% work-from-home policy, with a budget allowance to support your home office set-up and the flexibility to work from abroad up to 8 weeks per year.
Pension and health insurance support.
We trust and support you. You take ownership of your work and push your ideas from inception to execution.
We want to see you grow. We support your career progression and provide learning and development opportunities.
We take our work seriously, but we dont take ourselves too seriously. You’ll work with fun, energetic and supportive teams.
We’ve kept up the work-hard, play-hard energy into our virtual work practices. From team socials to holiday and milestone celebrations, you’ll have plenty of opportunity to connect socially with teammates throughout HelloFresh.

Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days.