HelloFresh
9 days ago
HelloFresh is in search of a Senior Manager to join our Brand Marketing team. The ideal candidate will be passionate about finding patterns and gathering insights on our target consumer, developing best-in-class ways to measure creative performance, and building the link between brand metrics and sales performance. This person will report to the Director of Brand & Creative and partner with other members of the Brand, Analytics (MISO), and Growth Marketing teams to help shape the future of brand measurement.
You will...
- Aggregate data over time to find patterns and trends in ad creative, media touchpoints, consumers, etc.
- Collaborate with analytics team (MISO) to develop comprehensive measurement of brand marketing and short/long-term effect on performance
- Create comprehensive dashboard and visualizations for brand metrics to aid better decision-making
- Develop comprehensive media measurement in partnership with media agency and analytics team (MISO)
- Lead consumer research to develop deep consumer knowledge and insights
- Identify and lead long-term projects to improve data collection and analysis within brand across all functions
- Assess new tools and technology by performing cost and functional analysis
You are...
- Analytical and understand how to identify the root cause of an issue
- A self-starter, proactive problem-solver, and thought leader within marketing analytics
- An excellent communicator and comfortable presenting to varied audiences on complex subjects
- Able to build custom reports and dashboards as needed
- Ready to collaborate with relevant cross-functional teams and people of all levels
- A scrappy team player
- Skilled in managing complex project plans
- Impeccably organized with careful attention to detail
- Familiar with the fast-paced, demanding and analytical startup environment
- Calm, collegial, and collaborative
- Ability to guide and influence work and teams without direct responsibility
You have...
- 6-8 years experience in Consumer / Brand Analytics roles
- Bachelor’s degree required
- Experience working with Tableau, Facebook Ads Managers and Smartly, Google Suite
- Extensive experience conducting and presenting data analyses and visualizations
- Led successful long-term projects to improve data collection and analysis
- DTC or Acquisition marketing analytics experience preferred
Youll get..
- Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
- Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
- Vacation & PTO - Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance.
- Family Benefits - A parental leave top-up program for expectant parents.
- Growth & Development - We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund.
- Work Hard & Have Fun - From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun!
- Diversity & Inclusion Initiatives - With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
- Food Puns - this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!
Flexible Hybrid Approach
At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience.
To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.
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Working Conditions
It’s no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process.