Marketing Counsel

Who You Are

• Highly knowledgeable on global marketing and advertising laws and consumer protection regulations
• Strategic and creative thinker with strong business savvy
• Confident, personable counselor with proven ability to simplify complex legal issues and offer actionable compliance guidance to non-lawyers
• Experience handling FTC investigations and civil investigative demands
• Ability to appreciate business objectives and implement streamlined, frictionless compliance processes 
• Strong project management skills
• Excellent communicator; ability to clearly articulate risk exposures and simple solutions in a fast-paced, product-driven environment
• Experience presenting and training large audiences on marketing and advertising rules
• Strong leadership skills, work ethic, and excellent judgment
• A good sense of humor and a passion for helping the business succeed

What You Will Do

• Legal Review of Marketing Campaigns: Conduct comprehensive legal reviews of marketing materials, advertising campaigns, and promotional content to ensure compliance with relevant laws, such as the FTC Act, CAN-SPAM Act, GDPR, and COPPA.
• Social Media and Digital Advertising Compliance: Advise on social media policies, influencer agreements, and digital marketing practices, ensuring adherence to guidelines on endorsements, disclosures, and data usage.
• Consumer Protection and Claims Substantiation: Evaluate advertising claims, disclosures, and marketing materials to ensure compliance with consumer protection laws, including truth-in-advertising requirements and claims substantiation.
• Cross-functional Collaboration: Partner with marketing, product, and compliance teams to implement marketing campaigns that align with legal standards while achieving business objectives.
• Contract Drafting and Negotiation: Draft, review, and negotiate marketing-related agreements, including sponsorship, influencer, and endorsement contracts, as well as co-branding and licensing agreements.
• Data Privacy in Marketing: Ensure compliance with data privacy regulations in marketing practices, including consent management, data collection, and use, particularly for targeted advertising and digital tracking.
• Policy Development and Training: Develop, update, and communicate internal policies regarding advertising, marketing practices, and social media use. Conduct training for marketing teams on compliance matters.
• Regulatory Monitoring and Reporting: Stay up-to-date on relevant legal trends and regulatory changes affecting marketing and advertising practices, and advise the organization on required adjustments.

What You Bring

• Education: JD degree from an accredited law school; active license to practice law in [relevant jurisdiction].
• Experience: Minimum of 4 years of experience in marketing and advertising law, ideally within a corporate or in-house legal setting or a law firm.
• Knowledge: Strong knowledge of laws and regulations governing marketing and advertising, including intellectual property, consumer protection, and digital advertising.
Skills:
• Excellent written and verbal communication skills, with the ability to explain complex legal issues to non-legal stakeholders.
• Proven ability to develop practical, business-oriented solutions to complex legal challenges.
• Strong attention to detail and ability to manage multiple projects simultaneously.
• Experience working in a fast-paced environment and supporting cross-functional teams.
• Familiarity with data privacy laws and their impact on marketing practices is a plus.

Key Competencies

• Business Acumen: Understands business objectives and can align legal advice with marketing goals.
• Risk Management: Identifies and mitigates potential legal and compliance risks in marketing and advertising activities.
• Proactive Communication: Effectively communicates legal guidance to cross-functional teams, enabling compliance with clarity and confidence.