4 days ago

Logo of Keeper Security

Product Marketing Manager

Keeper Security

USNorth AmericaAmericasRemote

Keeper Security is hiring a Product Marketing Manager to drive the business and go to market to support the rapid growth of the company. This is a 100% remote position, with an opportunity to work a hybrid schedule for candidates who live near our global headquarters in Chicago. 

Keeper’s cybersecurity software is trusted by millions of people and thousands of organizations globally. Keeper is published in 21 languages and is sold in over 120 countries. Join one of the fastest-growing cybersecurity companies and help shape the product go-to-market strategy, create compelling messaging and positioning, launch new features and enable the revenue team.

About Keeper

Keeper Security is transforming cybersecurity for people and organizations around the world. Keeper’s affordable and easy-to-use solutions are built on a foundation of zero-trust and zero-knowledge security to protect every user on every device. Our award-winning, zero-trust, privileged access management platform deploys in minutes and seamlessly integrates with any tech stack and identity application to provide visibility, security, control, reporting and compliance across an entire enterprise. Trusted by millions of individuals and thousands of organizations, Keeper is an innovator of best-in-class password management, secrets management, privileged access, secure remote access and encrypted messaging. Learn more at KeeperSecurity.com.

About the Role

The Product Marketing Manager will report to the Senior Product Marketing Manager and play a critical role in positioning Keeper Security’s products within the competitive cybersecurity landscape. If youre passionate about technology, love crafting compelling stories and thrive in a fast-paced environment, we’d love to hear from you!

Responsibilities

  • Go to market – Define use cases, product messaging and positioning, value propositions and customer profiles that resonate with target audiences, including Consumer, Commercial, Public Sector (FED/SLED) and MSP
  • Become a subject matter expert in privileged access management and password management with an in-depth understanding of the market and products, including overall value proposition, features, functionality and the verticals and use cases in which they are relevant
  • Partner with product management and demand generation teams to craft content around new products and features that drive product awareness and lead generation
  • Work closely with the SEO team to produce SEO-optimized blogs, web pages and videos around product features, use cases and more
  • Collaborate with channel partners and MSPs to develop co-marketing initiatives and campaigns
  • Act as the voice of the customer, collaborating with customer success to gather feedback and develop case studies, testimonials and user stories, as well as to inform product development and marketing strategies
  • Conduct market research and competitor analysis to influence product marketing strategies, identifying opportunities for differentiation and growth
  • Create sales enablement materials, product presentations and other collateral that enable the sales team to position Keeper’s solutions effectively. Provide ongoing training on competitive positioning and product differentiation

  • 3+ years of cybersecurity SaaS-focused experience in a product/solutions marketing role spanning both B2B and B2C
  • Experience with differentiated product messaging, positioning and market leadership supporting go-to-market, external and internal messaging and communications
  • Experience with successful cross-functional product and feature launches
  • Exceptional written and verbal communication and presentation skills, as well as strong messaging skills
  • Project management skills to manage multiple priorities in a dynamic environment
  • Self-starter and a problem solver who works well within a team (both local and distributed)
  • Someone who is innovative, fast-paced, energetic and a great team cross-functional collaborator
  • Results-driven, analytical yet pragmatic, with a bias for action
  • Strategic thinking to understand markets and competitors combined with tactical planning and execution discipline