Paid Marketing Specialist 2 Locations

Job Description:

Are you looking for a paid marketing role that offers real growth opportunities? Join our dynamic team where youll receive support, challenges, and room to learn and innovate. Work alongside top talent, receive mentorship, and be valued with respect and kindness. Our paid media team drives borrower acquisition for our small business lending Marketplace, and our B2B SaaS products. Ready to elevate your career and write your next success story? Lets chat!

What you will do:

• Execute digital paid advertising campaigns across social media platforms and other digital advertising platforms. 

• Work with Sr. and Mid-level media buyers to strategically test new channels, optimize existing campaigns, and work to acquire more small business borrowers for our lending marketplace.

• You will also launch paid campaigns focused on building B2B SaaS product pipeline for Intelligent Lending and Embedded Lending products at Lendio. 

• Collaborate with creative, product marketing, growth, and experiment teams in order to impact marketing team objectives and complete key projects. 

• Manage budgets against a set of KPIs and objectives, with a focus on full funnel conversion, pipeline, and awareness campaigns.

Who you are:

• You have a strong background in various paid channels: social, display, video, native, and search

• Highly analytical approach to implementing, testing, and analyzing campaigns

• Previous track record of success in paid media channels

• Someone who loves to test and learn new things in the paid advertising world

• Ability to thrive with autonomy, but work with strategic guidance 

• Hunger to grow your skills in testing and optimization

• You have an eye for ad creative that will perform well and resonate with an ICP

• Able to collaborate across teams to get work done

• Excellent communicator, creative thinker, and organized

• You maintain a collaborative, curious, hungry and humble mindset and you are looking for your next major success story to tell.

• Passionate about Lendio’s mission to support small businesses

Requirements:

•  1-3 years of direct paid media experience on Meta, LinkedIn, or other paid social or advertising platforms. 

• Positive and proactive communicator 

• Experience managing a budget to meet objectives  

Bonus points: 

• Located in the Salt Lake/Lehi area. 

• B2B paid demand background or Product Led Growth experience. 

• Experience with Analytics and Business Intelligence platforms

• SMB and/or B2B marketing experience 

Benefits:

• Be part of a high performing, collaborative team and have fun at work each day

• Competitive pay

• A full suite of traditional benefits

• Unlimited PTO

• 401k with company match and immediate vesting

• Company-contributed HSA

• Onsite gym and standing desks

• Wellness program 

Pay Range:

$70,000

Benefits

• Be part of a high-performing, collaborative team, and have fun at work each day

• Competitive pay

• A full suite of traditional benefits

• Untracked PTO (Paid Time-off)

• 401(k) with company match 

• Company-contributed HSA

• Onsite gym and standing desks

• Wellness program

• Discounted cellular plans

• Company-contributed travel benefit

Get to know Lendio:

Lendio is the nation’s leading small business financial solutions provider, with a mission to help small businesses survive and thrive. With its diverse network of lenders, Lendio enables small business owners to apply for multiple business financing options with a single application. In addition to creating access to small business capital, Lendio offers time-saving financial SaaS products that are designed to streamline business operations.

Lendio is a mission-driven organization striving to provide equal access to capital to underserved communities and America’s smallest businesses. For every new marketplace loan Lendio facilitates, Lendio Gives—an employee-contribution and employer-matching fund, in partnership with KIVA–provides a microloan to low-income entrepreneurs around the world, continuously re-investing the fund.

Lendio is an equal opportunity employer committed to diversity and inclusion. We welcome anyone who wants to help small businesses survive and thrive and aligns with our core values, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or other applicable legally protected characteristics. If you have a disability or special need that requires accommodation, please let us know.