Mudflap serves the $800B trucking industry, the backbone of the U.S. economy. Our market-leading payment products help truckers save thousands of dollars on fuel (their #1 business expense), while providing our fuel stop partners with access to new, hard-to-reach customers. We’re a fast-growing marketplace business looking for a new customer-obsessed teammate to join us on this exciting journey.

Mudflap is looking for a talented and brand-driven Copywriter & Content Marketing Manager who can craft compelling, audience-specific content that speaks directly to the needs, challenges, and aspirations of truck drivers, fleet managers, and the broader trucking community.

This role is all about writing with purpose, clarity, and impact—whether it’s crafting persuasive ad copy, engaging social media posts, high-converting emails, or storytelling-driven blog content. Your ability to immerse yourself in the voice, tone, and world of truckers and fleet operators will be essential in creating content that feels authentic, relatable, and deeply resonant.

You’ll work closely with marketing, product, and customer-facing teams to develop copy that not only reflects Mudflap’s brand identity but also speaks the language of our customers—helping them feel seen, understood, and valued.

This role involves a hybrid work approach, balancing in-office collaboration with the ability to work remotely.

Expectations (In this role, you will):

Develop a deep understanding of our audience — truck drivers and fleet managers — and write in a tone that builds connection and trust
Craft clear, engaging, and persuasive copy for a variety of channels, including website pages, email marketing, social media, digital ads, landing pages, and product descriptions
Capture and refine Mudflap’s unique brand voice, ensuring consistency across all written communications
Translate complex ideas and product features into simple, compelling messaging that resonates with our customers
Write high-converting ad copy for paid campaigns across Google, Meta, and other advertising platforms
Create compelling storytelling-driven blog content that showcases the lives and challenges of truckers while positioning Mudflap as a trusted partner
Develop thought leadership and sales enablement assets (e.g., whitepapers, case studies) to position Mudflap as an industry leader
Work cross-functionally with product, sales, and customer success teams to craft messaging that aligns with business goals
Continuously refine and test messaging, using customer feedback and engagement data to optimize content for impact
Stay ahead of industry trends to identify content opportunities and drive innovation

Experience (What we look for):

3+ years of experience in copywriting, content marketing, or brand storytelling, ideally in a B2B or blue-collar industry
Proven ability to write in a brand voice that aligns with a specific customer base (bonus if you have experience writing for industries like trucking, logistics, transportation, or fleet management!)
Strong portfolio showcasing persuasive ad copy, website content, email campaigns, and engaging social media writing
Experience crafting high-converting messaging for landing pages, ad campaigns, and email sequences
Ability to adapt messaging based on audience insights, customer behavior, and brand positioning
A deep respect for and ability to connect with blue-collar audiences, using language that is straightforward, clear, and engaging—without feeling forced or overly polished
Excellent collaboration skills, with the ability to work cross-functionally to ensure messaging is aligned across departments
Familiarity with SEO best practices to optimize website and blog content

Perks and Benefits (What we offer):

A committed team on a mission to change a massive industry for the better
A high bar for quality and commitment to self-improvement
An open mind to new ideas and methodologies
Competitive salary and benefit options
Opportunities and support for major career growth

The salary range for this role is $90,000 - $120,000. This information reflects a base salary range for this position based on current market data, which may be subject to change as new market data becomes available. The candidates skills, experience, and other relevant factors will determine the exact compensation. This position may also be eligible for additional incentives such as equity awards or short-term incentives. Our benefits include medical/dental/vision insurance, 401(k) with company match, WFH stipend and PTO.

Company overview (Who we are):

Mudflap is on a mission to transform the trucking and logistics industry by leveling the playing field for owner operators and small fleets. Backed by top-tier venture investors, including QED, Matrix Partners, Commerce Ventures, NFX, and 500 Startups and included in the Forbes Fintech 50 list, Mudflap offers fleet fuel management solutions. Our core team hails from Disney, Uber, Procore, DoorDash, Google, Meta, Capital One, Affirm and Brex.

Here are the core values that we believe in and look for in new teammates:

Be Customer Obsessed: We deeply understand customer needs and put our customers at the center of everything we do
Make it Count: Act like an owner by focusing on the impact of your work
Find a Way: Be a creative problem solver who pushes past roadblocks to win for our customers and our teammates
Sweat the Details: We keep our standards high and achieve them by paying attention to every detail
Be Curious: Use a growth mindset to question assumptions, take calculated risks and stretch the boundaries of what’s possible