Mudflap serves the $800B trucking industry, the backbone of the U.S. economy. Our market-leading payment products help truckers save thousands of dollars on fuel (their #1 business expense), while providing our fuel stop partners with access to new, hard-to-reach customers. We’re a fast-growing marketplace business looking for a new customer-obsessed teammate to join us on this exciting journey.

As the first Product Marketing Lead, you will spearhead positioning, messaging, go-to-market and adoption of new and existing products.

This position requires working onsite at our Palo Alto office at least one day a week.

Expectations (In this role, you will):

Drive collaboration across functions (marketing, product, sales, operations, etc.) towards growing the adoption of Mudflap products and features
Develop customer and competitive insights, positioning and messaging, persona development, GTM planning, and sales enablement
Ensure cross-functional readiness for rollouts by equipping Mudflap teams with customer-facing information and collateral
Structure the product brand architecture to help align a growing portfolio
Ensure that our customer-facing communications are always up-to-date with the most relevant product positioning and messaging
Own competitive tracking to ensure Mudflap is well-positioned and differentiated in the market
Inspire and generate excitement for the products across multiple mediums

Experience (What we look for):

8+ years of hands-on experience in product marketing, at least 3 of which should be at a high-growth technology company
Experience marketing to prosumers and SMB customers
A proven track record working with cross functional teams and developing rapport across product, marketing, sales, operations, and support
Deep customer and competitive insights experience. You can gather quantitative and qualitative data to inform the insights that drive your product marketing recommendations
Hands-on ability to create a range of marketing assets including on-message product explainers, demo videos, sales pitch-decks, etc.
Proven track record of exceptional performance in a fast-paced environment and organizational skills to manage multiple projects with tight deadlines
Superb attention to detail. Able to communicate impeccably, verbally and in writing

Perks and Benefits (What we offer):

A committed team on a mission to change a massive industry for the better
A high bar for quality and commitment to self-improvement
An open mind to new ideas and methodologies
Competitive salary and benefit options
Opportunities and support for major career growth

The salary range for this role is $185,000 - $225,000. This information reflects a base salary range for this position based on current market data, which may be subject to change as new market data becomes available. The candidates skills, experience, and other relevant factors will determine the exact compensation. This position may also be eligible for additional incentives such as equity awards or short-term incentives. Our benefits include medical/dental/vision insurance, 401(k) with company match, WFH stipend and PTO.

Company Overview (Who we are):

Mudflap is on a mission to transform the trucking and logistics industry by leveling the playing field for owner operators and small fleets. Backed by top-tier venture investors, including QED, Matrix Partners, Commerce Ventures, NFX, and 500 Startups and included in the Forbes Fintech 50 list, Mudflap offers fleet fuel management solutions. Our core team hails from Disney, Uber, Procore, DoorDash, Google, Meta, Capital One, Affirm and Brex.

Here are the core values that we believe in and look for in new teammates:

Be Customer Obsessed: We deeply understand customer needs and put our customers at the center of everything we do
Make it Count: Act like an owner by focusing on the impact of your work
Find a Way: Be a creative problem solver who pushes past roadblocks to win for our customers and our teammates
Sweat the Details: We keep our standards high and achieve them by paying attention to every detail
Be Curious: Use a growth mindset to question assumptions, take calculated risks and stretch the boundaries of what’s possible