Mudflap serves the $800B trucking industry, the backbone of the U.S. economy. Our market-leading payment products help truckers save thousands of dollars on fuel (their #1 business expense), while providing our fuel stop partners with access to new, hard-to-reach customers. We’re a fast-growing marketplace business looking for a new customer-obsessed teammate to join us on this exciting journey.

Mudflap is looking for a strategic, data-driven Senior Lifecycle Marketing Manager to build and scale our customer engagement, retention, and conversion programs. This role is instrumental in developing, executing, and optimizing lifecycle marketing strategies across email, SMS, in-app messaging, and other owned channels.

You will own key lifecycle initiatives that drive customer acquisition, activation, retention, and LTV. You will work cross-functionally with Product, Engineering, and Data Science to build personalized, automated journeys that enhance the customer experience and drive measurable business impact.

This is a high-impact role where strategy meets execution—you will set the vision for lifecycle marketing across our product lines while also getting hands-on with campaign execution in Braze and other marketing automation tools.

This role involves a hybrid work approach, balancing in-office collaboration with the ability to work remotely.

Expectations (In this role, you will):

Own and develop the lifecycle marketing strategy, aligning programs to business goals such as first purchase, repeat transactions, and long-term retention
Develop and execute multi-channel lifecycle campaigns (email, SMS, in-app, web) that drive engagement and conversion
Use data and experimentation to continuously optimize customer journeys, segmentation, and messaging
Implement and scale personalization strategies, leveraging customer data, behavioral triggers, and dynamic segmentation
Work cross-functionally with Product, Engineering, and Data Science to enhance backend architecture, automation, and customer insights
Manage lifecycle marketing campaigns in Braze, including automation, segmentation, and message personalization using Liquid code
Monitor key lifecycle KPIs (retention, engagement, conversion rates, churn reduction) and provide insights to improve campaign performance
Ensure flawless execution, QA campaigns, troubleshoot technical issues, and maintain operational excellence
Identify and implement process improvements to scale lifecycle marketing efficiently

Experience (What we look for):

6+ years of experience in lifecycle, CRM, or retention marketing, preferably in a fast-paced, high-growth environment
Proven track record of driving customer engagement, retention, and revenue through data-driven lifecycle programs
Expertise in marketing automation and ESPs—experience with Braze preferred (or equivalent platforms such as Iterable, Klaviyo, Salesforce Marketing Cloud)
Strong understanding of segmentation, automation, behavioral triggers, and personalization strategies
Hands-on experience with Liquid code, SQL, and data visualization tools such as Metabase, Hex, Looker, or Tableau
Exceptional analytical skills—ability to measure, analyze, and iterate on marketing strategies based on data insights
Strong cross-functional collaboration skills—ability to partner with product, engineering, and data teams to drive lifecycle improvements
Superb attention to detail, ensuring messaging accuracy and flawless execution
Excellent verbal and written communication skills, with the ability to clearly present ideas, data insights, and strategy recommendations

Perks and Benefits (What we offer):

A committed team on a mission to change a massive industry for the better
A high bar for quality and commitment to self-improvement
An open mind to new ideas and methodologies
Competitive salary and benefit options
Opportunities and support for major career growth

The salary range for this role is $130,000 - $170,000. This information reflects a base salary range for this position based on current market data, which may be subject to change as new market data becomes available. The candidates skills, experience, and other relevant factors will determine the exact compensation. This position may also be eligible for additional incentives such as equity awards or short-term incentives. Our benefits include medical/dental/vision insurance, 401(k) with company match, WFH stipend and PTO.

Company overview (Who we are):

Mudflap is on a mission to transform the trucking and logistics industry by leveling the playing field for owner operators and small fleets. Backed by top-tier venture investors, including QED, Matrix Partners, Commerce Ventures, NFX, and 500 Startups and included in the Forbes Fintech 50 list, Mudflap offers fleet fuel management solutions. Our core team hails from Disney, Uber, Procore, DoorDash, Google, Meta, Capital One, Affirm and Brex.

Here are the core values that we believe in and look for in new teammates:

Be Customer Obsessed: We deeply understand customer needs and put our customers at the center of everything we do
Make it Count: Act like an owner by focusing on the impact of your work
Find a Way: Be a creative problem solver who pushes past roadblocks to win for our customers and our teammates
Sweat the Details: We keep our standards high and achieve them by paying attention to every detail
Be Curious: Use a growth mindset to question assumptions, take calculated risks and stretch the boundaries of what’s possible