ON24
15 days ago
Description
ON24 is on a mission to help businesses bring their go-to-market strategy into the AI era and drive cost-effective revenue growth. Through its leading intelligent engagement platform, ON24 enables customers to combine best-in-class experiences with personalization and content, to capture and act on connected insights at scale.
ON24 provides industry-leading companies, including 3 of the 5 largest global technology companies, 3 of the 5 top global asset management firms, 3 of the 5 largest global healthcare companies and 3 of the 5 largest global industrial companies, with a valuable source of first-party data to drive sales and marketing innovation, improve efficiency and increase business results. Headquartered in San Francisco, ON24 has a wide global footprint with offices in key regions, including London, Singapore and Sydney. For more information, please visit www.ON24.com.
- Develop regional field marketing plan for North America; focused around live & virtual events and experiences that deliver against business/marketing priorities, including brand awareness, demand generation and thought leadership.
- Partner with sales leadership on overall needs, strategy, and focus areas
- Develop field programs to engage targeted segments of prospects and customers and drive results
- Partner with key stakeholders in Product, Sales, Marketing and Regional teams to align on strategy, plan, investments, and performance metrics
- Work with sales and SDR partners to develop and execute best-in-class field activities to drive results
- Execution of integrated marketing programs to support regional sales initiatives across multiple sales segments
- Own and run all elements of local field activities that support pipeline, including promotion, event logistics, field enablement, and follow-up, eg local lunches & dinners, sporting events, virtual roundtables, direct mail and more
- Develop a strong relationship with sales partners and create a consistent feedback loop to optimize programming
- Regularly track and provide data and insights on field activity performance to marketing and sales leadership
- Set targets and goals, define measurement framework, deliver reporting/ROI analysis against event investments
- Consistently make recommendations and optimizations to improve results based on performance data
- Main business KPIs will be program efficiency and effectiveness in terms of: responses & engagement, contribution to pipeline, acceleration of pipeline, and revenue growth
- BA/BS in marketing, business, economics or equivalent quantitative discipline
- 7+ years of marketing experience in B2B SaaS company, 3+ years of field or event marketing experience
- Experience using ON24 a huge plus
- Proven track record of creating and executing field marketing campaigns using tactics that include in-person and virtual events, webinars, email, digital advertising, direct mail and more
- Inquisitive and innovative - test and learn mentality with a hunger to leverage the latest technology and methods to drive growth
- Comfortable creating reports for campaigns and accounts & contacts through Salesforce.com, or DOMO
- Experience using analytics to draw insights & continually optimize campaigns
- Strong analytical, problem-solving, and decision-making skills; data driven mindset
- Strong project management skills, highly organized and strong attention to detail
- Motivated, self-starter attitude, ready to come to the table with ideas
- Ability to work independently as well as in a team-oriented environment
- Excellent written and oral communication skills