Overview The Senior Director, Content Studio and Creative Digital Strategy and Data will serve as a key leader on the Global Communications team, responsible for overseeing content strategy and creation across a multitude of internal and external communications and high priority touchpoints including owned digital/social channels, executive channels, paid media, events, traditional media, and more. This role demands a highly collaborative, creative and strategic leader who can manage a team driving the companys proactive digital storytelling across a complex and ever-expanding ecosystem of channels. This role will manage and scale our end-to-end in-house content creation & production team—spanning copywriting, design, social, video, and photography. This visionary leader will unify our brand narrative & look and feel, working collaboratively across Comms disciplines to ensure integrated storytelling and best-in-class creative and content across the end-to-end social, digital and traditional media ecosystem. The ideal candidate will be a skilled storyteller and bring 10+ years of progressive content strategy experience as a writer/journalist and/or expert in content creation/content marketing, demonstrating exceptional creative capabilities and team leadership skills. Responsibilities Lead content strategy in collaboration with a cross-functional team across the enterprise. Drives the global editorial planning process for owned channels to inform content creation and deployment of resources against key priorities Oversee all in-house content production, ensuring alignment with best practices Oversee the execution of content through the appropriate channels in line with the communications strategic plan. Partners closely with the data& analytics team to develop a comprehensive metrics plan for each channel, actively monitor and synthesize data into insights, and make recommendations to optimize content and channels. Continuously study trends in digital channels and how they impact the companys content strategy. Incorporate data + feedback loops to optimize content and target audiences Deliver on a strong distribution strategy to ensure content reaches the intended audience effectively, collaborating closely with regions, markets and subject matter experts across the enterprise. Drive the adoption of emerging media technologies and platforms to enhance the companys digital presence and engagement. Ensure that all digital content aligns with the companys strategic objectives and brand guidelines. Foster a culture of innovation and continuous improvement within the team. Oversee HQ video studios and scale appropriately across the enterprise Compensation and Benefits: The expected compensation range for this position is between $151,200 - $300,000. Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process. Bonus based on performance and eligibility target payout is 35% of annual salary paid out annually. and an additional target payout of 15% of annual salary is paid out over 3 years following the end of the performance period. Long term incentive equity may be awarded based on eligibility and performance. Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement. In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan. A company car and reimbursed mileage. Qualifications Minimum Qualifications: 10+ years of experience managing content marketing / editorial planning in a communications and/or marketing function at a Fortune 500 company or at an agency. Expert level knowledge of social media environment, digital communications, and content marketing Excellent oral and written presentation skills. Preferred Qualifications: Experience in a newsroom environment, including broadcast TV and/or digital is a plus. Ability to handle multiple tasks, and possess strong organization, analytical, interpersonal, and communication skills. Ability to juggle competing demands and high-pressure situations. Proactivity and ability to react expeditiously to market events. Leadership skills to guide external agencies and lead working groups across the broader organization

Lead content strategy in collaboration with a cross-functional team across the enterprise. Drives the global editorial planning process for owned channels to inform content creation and deployment of resources against key priorities Oversee all in-house content production, ensuring alignment with best practices Oversee the execution of content through the appropriate channels in line with the communications strategic plan. Partners closely with the data& analytics team to develop a comprehensive metrics plan for each channel, actively monitor and synthesize data into insights, and make recommendations to optimize content and channels. Continuously study trends in digital channels and how they impact the companys content strategy. Incorporate data + feedback loops to optimize content and target audiences Deliver on a strong distribution strategy to ensure content reaches the intended audience effectively, collaborating closely with regions, markets and subject matter experts across the enterprise. Drive the adoption of emerging media technologies and platforms to enhance the companys digital presence and engagement. Ensure that all digital content aligns with the companys strategic objectives and brand guidelines. Foster a culture of innovation and continuous improvement within the team. Oversee HQ video studios and scale appropriately across the enterprise Compensation and Benefits: The expected compensation range for this position is between $151,200 - $300,000. Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process. Bonus based on performance and eligibility target payout is 35% of annual salary paid out annually. and an additional target payout of 15% of annual salary is paid out over 3 years following the end of the performance period. Long term incentive equity may be awarded based on eligibility and performance. Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement. In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan. A company car and reimbursed mileage.

Minimum Qualifications: 10+ years of experience managing content marketing / editorial planning in a communications and/or marketing function at a Fortune 500 company or at an agency. Expert level knowledge of social media environment, digital communications, and content marketing Excellent oral and written presentation skills. Preferred Qualifications: Experience in a newsroom environment, including broadcast TV and/or digital is a plus. Ability to handle multiple tasks, and possess strong organization, analytical, interpersonal, and communication skills. Ability to juggle competing demands and high-pressure situations. Proactivity and ability to react expeditiously to market events. Leadership skills to guide external agencies and lead working groups across the broader organization