Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

Senior D2C Commercial Manager

San Mateo, CA (Collab), Remote

PlayStation is on a mission to redefine how we connect with our customers through world-class commerce capabilities; to deliver meaningful and highly personalized experiences to millions of global players, to maximise their engagement, satisfaction and loyalty.

As we continue to invest in product, service and technology innovation, we are looking for an ambitious and commercial mind to join our Direct-to-Consumer Commercial Development team, to drive growth, validate new opportunities, and maximize ROI from strategic investments. If you think commercially and laterally, and thrive on identifying and realizing the next big opportunities to delight millions of customers, then this role is for you.

As the Senior D2C Commercial Manager, you will be at the heart of shaping and accelerating our growth in digital software sales and physical product sales for the PlayStation Store and PlayStation Direct businesses.

You will leverage customer data, market analysis and insights, and financial modelling to identify and validate new commercial opportunities, customer acquisition strategies, business models and propositions. You will work cross-functionally to identify and incubate growth ideas, experiment to validate concepts, build robust business cases, position investments internally, secure executive approval and transition initiatives to execution teams.

What You’ll Do:

Identify and validate new opportunities for commercial growth for the PlayStation Store and PlayStation Direct businesses.

Conduct market research and data analysis to assess industry trends, competitive landscapes, and emerging opportunities.

Build compelling business cases that demonstrate growth potential and ROI, and guide decision-making for strategic investments.

Work cross-functionally with analytics, finance, marketing, product, and engineering teams to align strategies, position opportunities, validate concepts and achieve buy-in for program development and execution.

Lead the experimentation plan required to test new concepts and validate their commercial viability.

Learn with the team how to craft compelling business cases, position investments effectively within the company, and measure growth accurately and consistently.

Support key areas of growth such as pricing optimization and commercial experimentation to help the direct-to-consumer teams learn at pace.

Balance short-term revenue-driving opportunities with long-term strategic growth initiatives to maximise customer lifetime value.

Navigate how we deliver growth across transaction-based and subscription-based business models, pay-to-play and free-to-play content, as well as digital and physical product offerings.

Articulate and present our commercial performance and growth progress internally to senior leadership and cross-functional teams.

What We’re Looking For:

Proven experience – you have enabled delivery of growth in a commercial, business development, strategy, marketing or finance role within a digital-first business.

Commercial acumen – you can understand and articulate where revenue and profit maximisation opportunities may be found, and how to measure return on investment.

Highly analytical – you have rich experience in data analytics, market research, financial modeling, or commercial forecasting.

Entrepreneurial – you are proactive and use initiative to find opportunities and forge a path to success, balancing quick wins and business realities with long-term value creation.

Customer-focused – you ground growth opportunities in customer needs and wants, to sustainably grow customer satisfaction alongside lifetime value.

Confident storyteller – you have experience in developing and presenting compelling business cases and narrative to secure buy-in from senior stakeholders.

Natural collaborator – you are able to navigate complex organizations, influencing across cross-functional teams and senior stakeholders.

You have rich experience in digital media, ecommerce, digital marketplaces, subscriptions, retail or technology businesses, or a commercial consulting background.

You are an expert in Excel, proficient in PowerPoint, and a power user of enterprise analytics solutions.

You have a passion for entertainment, ideally video gaming, with understanding of content, and competitive market dynamics.

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At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.

Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.

In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.

The estimated base pay range for this role is listed below.

$161,100—$241,700 USD

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.