Global Head of Brand & Campaigns

The Head of Global Brand and Campaigns will be responsible for overseeing the strategic direction and execution of all global marketing initiatives, including brand and global campaigns, creative and content, events, and digital and email marketing. This leadership role will work closely with the CMO and marketing executive team to ensure alignment of marketing strategies with business objectives, while fostering collaboration across Qualtrics stakeholders to create a unified, compelling narrative in the market.

• Seeking someone who thrives in a collaborative and dynamic environment, with the ability to establish successful partnerships across both business and creative stakeholders.
• Must have a demonstrated ability to recruit and develop high-performing talent in a regionally dispersed team.
• Strong executive presence and comfort with creating clear direction, plans, processes, and organization alignment in a fast-growing, multi-channel, 150+ person marketing organization. 

• By joining Qualtrics, you become part of a team that dares to pursue groundbreaking experiences.
• Our mission is to build technology that positively impacts businesses and makes them more human.
• As a member of our global marketing organization, you will be a leader within a diverse and inclusive community that values the voice of each individual. We strive for representation that reflects the world we live in and goes beyond it.
• You will have the opportunity to lead and be a part of a team that upholds values such as transparency, whole-hearted commitment, customer obsession, unity, and resourcefulness.
• We encourage big-picture thinking and foster an environment that embraces innovation and creativity. You will have the freedom to flex your strategic and tactical skills, all within a fast-paced and high-growth setting.

• Define and execute a unified strategy for brand growth across global campaigns, content, creative, events, and email marketing.
• Collaborate with the executive leadership team to ensure your team’s objectives are aligned with the overall marketing strategy.
• Oversee the development of brand assets and ensure consistent application of brand guidelines across all marketing materials, campaigns, and touchpoints.
• Strengthen the companys brand presence in existing and new markets, ensuring it resonates with diverse audiences and drives brand loyalty.
• Lead the ideation, execution, and optimization of large-scale global marketing campaigns (digital, print, social, experiential) that drive awareness, acquisition, and engagement.
• Develop measurable goals and KPIs for each campaign to ensure alignment with business objectives and track campaign performance across all regions.
• Oversee the development and distribution of compelling, on-brand content that resonates with target audiences, including thought leadership, blog posts, case studies, white papers, videos, and social media content.
• Ensure that content strategies align with both global brand objectives and regional market needs.
• Lead global event strategy, including our annual user conference, 3P events, branded tours, ensuring these events align with the Qualtrics marketing story and high-level of customer experience and brand standards.
• Oversee the company’s email marketing programs, driving engagement and lead nurturing across global markets.
• Ensure email campaigns are strategically aligned with broader marketing initiatives, data-driven, and optimized for ROI.
• Work with the digital marketing team to leverage analytics and performance metrics to continually improve email and digital marketing efforts.

• Experience leading and developing a high-performing, diverse team of marketing professionals across global functions.
• Minimum of 10+ years of experience in senior marketing roles, with at least 5 years in a global marketing leadership position overseeing brand, campaigns, content, events, and email marketing.
• Demonstrated success in developing and executing integrated global marketing strategies that drive measurable results.
• Strong leadership and people management skills, with experience in leading diverse, cross-functional teams.
• Strong strategic thinking and problem-solving abilities, with the ability to align marketing strategies to business objectives.
• Expertise in digital marketing, analytics, and marketing automation tools. Strong understanding of marketing technology and data-driven decision-making.
• Strong creative instincts combined with a focus on achieving business results. Ability to balance innovation with practical execution.
• Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels, including executives.

• We are a dynamic and adventurous marketing team, unafraid to push boundaries and achieve remarkable results.
• Challenges excite us, as we view them as opportunities for growth and positive transformation.
• We are not merely observers of change; we actively initiate and drive it.

• Qualtrics Experience Program - A bonus each year for an experience of your choosing
• Worldwide and diverse community that enjoys helping each other
• At Qualtrics we are constantly working to create an environment where everyone feels safe and comfortable coming to work and can, as a result of our culture, make their best possible contribution to our team
• Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.