VP of Global Product Marketing

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.

When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.

VP of Global Product Marketing

Why We Have this Role

We are seeking an experienced  product marketing and people leader to build and lead a team of high-performing product marketers who drive product and GTM strategy for all product lines across the business. In this leadership role, you will drive the GTM strategy (including pricing and packaging) and align our product portfolio into our GTM approach. You will be the expert on our customer needs, drive messaging and positioning strategy, influence the product roadmap with customer and competitive insights, and orchestrate the production of compelling content and enablement across the organization.  

Things You’ll Do

Drive market context. Builds and maintains the necessary “outside-in” context of the market, prospects and competitors for the organization. Typical outputs include generalized trends about the industry, themes being explored by competitors, win/loss reports, a critical foundation for the rest of Product Marketing’s responsibilities and sets the broader context for Product Management’s efforts on “what should we build for who”.

Positioning and messaging. Establish a differentiated positioning and narrative for the current customer-facing products (and overall portfolio) against the appropriate segments, i.e., “what do we say about our product on what it does today to whom”. Including competitive insights and win loss assessment. And identifying and sharing customer value drivers.  Specifically defining the target customer, ideal customer profile and buyer persona.  

Pricing and packaging. Leads the development and management of the pricing and packaging strategy across our segments and product portfolio.  Including discount strategy, composition of product bundles / packages, packaging of new product features, etc. 

GTM and product launch. Drive the GTM plan for product launch and release.  Including providing enablement to GTM motions with the necessary content, tools and artifacts to be successful, aligned to product strategy and sales and marketing plans.

How You’ll Find Success

• Provide executive leadership for all product messaging, competitive analysis and positioning, product launch management, pricing, GTM strategy, sales enablement, and customer insights to inform strategic campaigns that help drive customer acquisition, retention, and expansion.
• Lead the company-wide development of product messaging and positioning, including competitive differentiation across different customer segments.
• Lead our pricing and packaging strategy to help drive adoption of new product capabilities and support new customer segments.
• Partner with other Product leaders to help drive ongoing adoption of Qualtrics products and solutions by connecting the product roadmap with our go-to-market strategy.
• Help external industry analysts and influencers view Qualtrics as a leader across different product categories.
• Drive high-visibility product launches to demonstrate innovation and ultimately drive new revenue.
• Lead the development of compelling and easy to understand internally facing content for Sales, Customer Support, Comms, and others including; sales training, positioning, FAQs, battlecards, and more. 
• Partner closely with demand generation functions (acquisition, expansion, partner, pay-as-you-go) to tell compelling stories that help build demand and drive revenue across our offerings and across the customer lifecycle.
• Lead a team of high performing product marketer leaders and effectively prioritize activity and resources within a demanding high growth company.
• Seeking someone who thrives in a collaborative and dynamic environment, with the ability to establish successful partnerships and leverage the strengths of our product and success teams.

What We’re Looking For On Your CV

• 15+ years of experience in product marketing at a fast growing company, including 6+ years of team management experience.
• Prior experience in leading a product marketing team, specifically around positioning, messaging, pricing, and competitive strategy
• Significant experience in B2B technology marketing with experience positioning to both business decision makers and technical audiences (experience in analytics or related SaaS business is highly preferred).
• Strong technical depth and ability to learn quickly, balanced with sharp business sense.
• People-focused leader with proven ability to build creative, collaborative teams; develop people; and link performance to overall business objectives.
• Excellent collaboration and organization skills, excelling at both high-level thinking and execution as well as influencing and inspiring others to achieve a common goal.
• Exceptional written and verbal communication skills. This role demands someone who is gifted in their ability to use the spoken and written word to communicate effectively with all stakeholders.
• BS/BA degree in Marketing, Business, Engineering, or related field (MBA highly preferred)