Demand Generation Marketing

Check out our Series B announcement here!

Who We Are

Our mission is to make the world programmable. Sight is one of the key ways we understand the world, and soon this will be true for the software we use, too. 

At Roboflow, we’re building the tools, community, and resources needed to make the world programmable with artificial intelligence. Roboflow simplifies building and using computer vision models. Today, over 800,000 developers, including those from half the Fortune 100, use Roboflow’s machine learning open source and hosted tools. That includes counting cells to accelerate cancer research, improving construction site safety, digitizing floor plans, preserving coral reef populations, guiding drone flight, and much more. 

Our team is small relative to our impact, and we believe our user success is our success (not the inverse). A team member summarized: “Roboflow is a company full of giant brains and tiny egos.” We find software has a multiplier effect on all roles (not only product and engineering), so Roboflow employs developers across the company in design, sales, customer support, marketing, and beyond. 

We’re supported by great customers and investors, having raised over 23 million from Y Combinator, Craft Ventures, Sam Altman, Lachy Groom, amongst other leading software investors. 

What We’re Looking For

Primarily, you like to make great things with passionate colleagues. You are someone that likes to own outcomes, not only inputs. You’re motivated by having responsibility and accountability. You’re eager to ‘do the work,’ big and small.

You’re curious and learning about new technologies, perhaps an early tinkerer with ChatGPT and AI products. You show more than you tell.

You’re motivated by the question, “How can I improve this?” and have a track record of doing so, even in ways adjacent to your role. Much of our current team is made up of former founders and thrive in the level of autonomy at Roboflow. Maybe you had a side hustle in high school or college.

Many Roboflowers have used our tools before joining. One of the best ways to stand out amongst other applicants is to write about something you have built with Roboflow or contribute to one of our open source projects.

What You’ll Do

As the first Demand Generation Marketer, you’re taking the function from zero to one. To date, we’ve grown organically by focusing on bottom-up community marketing. You’ll be responsible for driving our goals for reaching Director+ personas in the world largest companies. You’re not starting from scratch, over half the Fortune 100 builds with Roboflow and we see hundreds of target companies coming inbound every month. We have the raw materials ready to be molded and scaled by a Demand Generation leader.

• Ideation, strategy, and execution of campaigns to generate and accelerate sales pipeline and revenue.

• Develop and manage an end-to-end multichannel strategy including paid and organic digital marketing, marketing automation, email marketing tactics, and lead management.

• Drive the creation of offers, assets, webpages, and content for lead generation and awareness campaigns.

• Partner with Sales to align campaigns with core industries, execute account based marketing campaigns, reach target personas, and improve sales funnel conversion metrics from inbound leads.

• Own email strategy from product onboarding emails to the weekly newsletter to outbound campaigns to developing new email channels.

• Track, measure and report on outcomes from impressions to new customers and work to improve performance at each step in the Marketing and Sales funnel.

• Create scalable paid channels to reach our core audiences efficiently and effectively.

• Execute events, sponsorships, roundtables, and other field marketing campaigns to ensure in-person channels are part of the overall marketing mix.

Level

Senior+

Who You Are

You’re motivated by the idea of being the founding Demand Generation Marketer, taking the function from zero to one. You get excited by fueling a high performing go-to-market organization with new Leads. You love working with Sales to hit monthly, quarterly, and yearly growth targets. You’re driven by launching new campaigns with global scale that turn startups into market leaders.

• 6+ years of general marketing, product marketing, content marketing, SEO/SEM, paid marketing, email marketing, developer relations, or communications

• 4+ years of demand generation related experience, preference for experience in companies or with products in B2B, AI, cloud, and/or developer tools

• ​​Deep customer focus and motivated to become an expert on our industry, customers, product, ecosystem, and competitors

• Sales-aligned, focused on driving leads, pipeline, and revenue from Director+ personas (especially in industrials, manufacturing, logistics, transportation, CPG)

• Deep understanding of paid and organic digital marketing, marketing automation, email marketing tactics, account-based marketing, and lead management.

• Project management skills and the capacity to manage multiple complex projects at once.

• Drive outcomes with urgency, influence stakeholders, build consensus and lead cross-functional teams.

• You’re confident in relying on yourself for creating the content and assets (landing page, email copy, etc) you need to make campaigns happen.

• Self-starter with the ability to analyze ambiguous situations, develop a plan, execute and iterate

• You are passionate about technology and excited to learn about new products and solutions.
  

📅 Within one month, you will…

• Spend the first week onboarding in person with your manager (you’ll come to our NY or SF Hub!)

• Start building a trusting relationship with your peers, and learning the company structure.

• Ship at least one substantial change to a demand gen program or new campaign to end users within your first week.

• Build your first Roboflow computer vision project (if you haven’t already).

• Understand the overall company vision, mission, strategy, product, roadmap, and demand generation’s critical contribution to the success of the company.

📅 Within three months, you will…

• Own all current demand generation programs.

• Test 8-10 new demand generation campaigns/programs/channels.

• Select 2-3 highest performing opportunities to grow demand and invest in scaling them.

• Develop a 6 month demand generation roadmap for scaling channels and expected lead growth from implementing the roadmap.

📅 Within six months, you will…

• Attend your first all-company onsite.

• Be ramped up on all relevant parts of the Roboflow product.

• Add 3-4 net new programs and channels that will be ongoing and consistent demand campaigns.

• Expand demand generation roadmap to 12 months and budget for 5x+ year-over-year growth.

• Own monthly and quarterly goals for demand generation.

Who You’ll Be Working With

Our team of ~50 attracts talent like executives that wanted to return to building, founders with a 100M+ exit, Roboflow users turned team members, open source contributors, a cyclist who biked across the United States, prolific high school hackers, a CTO from 100+ engineering organization, amongst many exceptional others.

You will directly be working with our Marketing Lead, our team of Marketing Engineers, Head of Sales, Account Executives, Sales Development Representatives, Revenue Operations, and Core Product Engineers.

Where You’ll Work

Roboflow is distributed across the US and Europe. We currently have Hubs in New York City and San Francisco (and plan to open more as we grow density in new cities). We provide opportunities (like team onsites in different cities) and resources (like a \(4000/yr travel stipend) to work in person with other team members as much as youd like, while also supporting remote team members. You can work from one of our Hubs (we offer a relocation bonus), work from home, work at co-working spaces, etc. We want you to work where you work best!</p><h2><strong>When Youll Work</strong></h2><p>Roboflow primarily operates during the daytime hours in the US and there are some synchronous meetings you’ll be expected to attend each week. Apart from that, we have a flexible schedule that allows you to work collaboratively with other team members and asynchronously when needed.&nbsp;</p><p><strong>What Youll Receive</strong></p><p>To determine your salary, we use a number of market and data-driven salary sources. We review all salaries every 6 months to ensure we stay in line with the market.</p><p>💰 The target compensation for this role is \)140,000 to \(165,000 base salary</p><p>📈 In addition to our cash compensation, we offer generous perks and benefits. Below are some of the highlights:</p><ul><li><p>\)4000/yr Travel Stipend to travel anywhere anytime to work alongside other Roboflowers.

Interview Process (~8 hours)

Below is the interview process you can expect for this role. We are all motivated to work with an exceptional team and don’t currently have recruiters at Roboflow. You will be speaking directly with our team about what it’s like to work and thrive here. We like to work fast at Roboflow, so don’t be surprised if all the below conversations happen over a day or two.

Introduction Phase:

[30m] Meet with hiring manager for introduction, Trevor Lynn, to assess for overall mindset and skill set

This first interview is a time to get to know more about the role, allow us to get to know you better, and ensure it’s a good fit for both parties to continue moving forward in the process.

We then ask you to send 3-5 things you are proud of owning from previous roles.

Team Interview Phase:

[60m] Meet with our Technical Marketer, James Gallagher. Review the 3-5 examples you shared.

We then ask you to put together an idea of what you plan to accomplish in the fist 30/60/90 days in the role

[60m] Meet with hiring manager, Trevor Lynn to review the 30/60/90 day plan.

Final Interview Stage:

[45m] Meet with Brad Dwyer, CTO

[45m] Meet with Joseph Nelson, CEO

[30m] Meet with Kate Wagner, Head of Operations for a culture discussion

[3 hours] We send an timed assessment

Note: you are welcome to request additional conversations with anyone you would like to meet and we will accommodate as best we can.

Not sure if this is you?

We want a diverse, global team, with a broad range of experience and perspectives. If this job sounds great, but you’re not sure if you qualify, apply to our Former Founders role or subscribe to our career newsletter by emailing “Subscribe” to operations@roboflow.com. We carefully consider every application, and will either move forward with you, find another team that might be a better fit, keep in touch for future opportunities, or thank you for your time.

Learn More About Us

We are building a diverse Satellite team that is distributed across the globe. Roboflow is an equal opportunity workplace; we welcome people from all backgrounds, communities, and experiences.

We provide competitive compensation and stellar benefits to accelerate your personal and work life.

Learn more about what it is like to work at Roboflow by reading blogs.

We want to ensure Roboflow is an environment that suits your working style and empowers you to do your best work.

See our careers page for all open listings.