We are hiring a Senior Product Marketing Manager to join our Marketing team!

As a Senior Product Marketing Manager, you will…:

Shape product positioning and messaging to ensure our solutions resonate with the market, translating technical features into clear value propositions.
Develop impactful sales enablement tools, including training, presentations, and resources to empower our Growth team to sell effectively.
Lead product launch campaigns, ensuring flawless execution and alignment with our strategic goals.
Participate in the entire product lifecycle, from product concept through to launch and ongoing platform improvements, ensuring continuous alignment with market needs and feedback.

Our Spare HQ is in Vancouver - BC, but this position is open to remote work options across Canada. If you like coming into an office, you can work from our HQ as desired, and we also provide a co-working stipend for those who wish to work in an office outside Vancouver.

About the role

Develop and lead product positioning and messaging frameworks, ensuring alignment with Spare’s long-term goals and the evolving market landscape.
Lead end-to-end product marketing efforts, from early market research and product concept validation to post-launch adoption and platform improvement initiatives.Drive market segmentation and persona development, creating targeted strategies that resonate across various product lines.
Collaborate with cross-functional teams to plan and execute product launches, including campaigns, press releases, and webinars, to drive awareness and engagement.
Equip the Growth team with advanced sales tools, training programs, and customer-facing content to ensure successful product differentiation and higher win rates.
Act as a product marketing subject matter expert, supporting sales calls and industry events to represent Spare and demonstrate thought leadership in mobility trends.