Lead, Digital Marketing

As the Digital Marketing Lead, you will lead and optimize our digital acquisition and conversion strategy across SEM, social media advertising, display, paid media, and other emerging paid channels. You will work closely with cross-functional teams to accelerate growth, improve ROI, and enhance customer acquisition and conversion. This role requires a highly analytical, creative, and forward-thinking individual with a proven track record of scaling digital marketing initiatives in a fast-paced, high-growth environment.

What you’ll be doing:

• Strategy Development & Execution: Own and evolve the digital marketing strategy, including paid media, paid search, paid social, display, and content syndication, with the goal of driving qualified opportunity and pipeline and supporting business growth.
• Campaign Management: Plan, launch, and optimize B2B campaigns across digital channels, collaborating with internal teams to ensure alignment with overarching marketing and sales goals.
• Analytics & Reporting: Use data-driven insights to create, implement, and continuously refine campaign performance, analyze trends, and adjust strategies as needed. Provide regular performance reports to stakeholders and use insights to make data-backed decisions.
• Team Collaboration: Partner closely with cross-functional teams, including product marketing, demand generation, ABX, and web, to ensure campaigns are aligned and optimized for revenue growth.
• Vendor & Budget Management: Oversee digital marketing budgets and manage relationships with our performance marketing agency, ensuring cost-effective and impactful spend. Partner with analytics and finance teams to develop accurate forecasting, reporting, and budget management.
• Drive Innovation in Paid Channels: Continuously stay updated on digital marketing trends, tools, and technologies; proactively test and implement new channels, ad formats, and leverage A/B and multivariate testing to enhance performance and maximize budget efficiency.

What success looks like in this role:

• Digital Acquisition Growth: Demonstrated increase in qualified customer acquisition and conversion rates across paid channels, contributing to pipeline growth and supporting overall business objectives.
• Optimized ROI and Cost Efficiency: Consistent improvement in ROI through data-driven optimizations and effective budget management, ensuring cost-efficient campaigns across channels.
• Agility and Innovation: Rapid testing and adoption of new ad formats, tools, and channels that drive measurable gains in campaign performance and engagement.
• Cross-Functional Alignment: Strong collaboration with demand generation, ABX, product marketing, and web teams to ensure campaign alignment with broader growth initiatives, resulting in cohesive and effective marketing strategies.
• Insightful Reporting and Decision-Making: High-quality performance reports that enable stakeholders to make informed decisions, supported by clear trend analysis, forecasting, and data-backed recommendations.
• Vendor and Budget Management Excellence: Effective oversight of agency and vendor relationships, ensuring impactful spend, accurate forecasting, and budget adherence in alignment with finance and analytics teams.

What we expect from you:

• Experience: 8+ years of digital marketing experience in a B2B environment, with a strong record of managing and scaling digital acquisition strategies across SEM, paid social, display, and other paid channels.
• Analytical Expertise: Highly data-driven, with a proven ability to analyze and interpret complex data, optimize campaigns based on performance insights, and use metrics to drive informed decision-making.
• Proficiency in Digital Marketing Tools: Deep understanding of digital marketing platforms and tools, including Google Ads, LinkedIn Ads, programmatic advertising platforms, and analytics tools like Google Analytics. Experience with A/B and multivariate testing is essential.
• Strategic Mindset with Tactical Execution: Ability to balance big-picture strategy with hands-on campaign management, aligning digital efforts with business growth goals while optimizing for efficiency and effectiveness.
• Cross-Functional Collaboration Skills: Proven success in partnering with product marketing, demand generation, ABX, web, finance, and analytics teams to align on goals and drive cohesive, revenue-focused campaigns.
• Creativity and Innovation: Forward-thinking and eager to experiment with new channels, ad formats, and digital strategies to stay ahead in a fast-paced, competitive landscape.
• Communication: Strong communication skills with the ability to articulate complex data and campaign performance insights to a diverse set of stakeholders.
• Industry Knowledge: Experience in B2B, Healthcare, SaaS, or technology industries is a plus.

The target base salary range for this position is $127,400 - $165,700, and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay. 

Benefits provided by Spring Health:

Note: We have even more benefits than listed here and below, your recruiter will provide more in-depth information as you continue in the interview process. All benefits are subject to individual plan requirements and eligibility criteria.

• Health, Dental, Vision benefits start on your first day at Spring Health. You and your dependents also receive an individual One Medical account which is valued at $199/year per user. HSA and FSA plans are also available.
• Employer sponsored 401(k) match of up to 2%
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
• Generous paid time off, 10 sick days, 12 paid holidays throughout the year, and a 1 month sabbatical leave granted at your 4 year anniversary
• We offer parental leave up to 18 weeks, depending on your eligibility including tenure and medical situation.
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
• Access to Wellhub, an on-demand virtual benefit that provides wellbeing coaching, and budget management.
• Up to $1,000 Professional Development Reimbursement a year.
• $200 per year donation matching to support your favorite causes.