Director, Marketing REMOTE, US Commercial Sales

Key Responsibilities

• Enhance commercial plan with assistance of stakeholders. 
• Enhance the strategic marketing plan in the following functional areas: creative, paid advertising (Google and social media), email campaigns, public relations, and SEO. 
• Evaluate new media technologies to support marketing functions. 
• Develop KPI’s and reporting tools to evaluate the effectiveness of marketing initiatives. 
• Performance market segmentation, target, and positioning for each product. 
• Conduct research and evaluation of marketing partners and manage relationships. 
• Work directly with sales to support the growth strategy. 
• Identify areas for process improvement. 
• Maintain knowledge of marketing trends, developments, and best practices. 
• Enhance lead generation process, funnel management aligned to new logo customer strategy. 
• Contribute to content creation and writing, email campaign generation and sales materials.  
• Identify and cultivate strategic partnerships to enhance performance and expand market reach. 
• Stay updated on industry trends and best practices to improve marketing strategies.
• Conduct monthly marketing meetings with each service leader for marketing support.
• Prepare monthly reporting analyzing all marketing segments, highlighting key performance metrics and actionable insights.
• Conduct quarterly reviews with senior leadership to align strategy for the following quarter, presenting achievements and recommendations for improvement.
• Must be able to handle multiple tasks to work across many accounts and prioritize effectively.  
• Execute the social media strategy across key social media platforms, and in coordination with partners.
• Define a quarterly, monthly, weekly post plan for review and sign-off – collaborating with creative and growth agencies for content development and tracking.

Job Benefits

• 8 paid holidays and 1 additional floating Diversity Day
• PTO program based on role and tenure, starting at 15 days!
•  Incentive Bonus Program based on role within STG
• Comprehensive Benefits that include Medical, Vision, and Dental Insurance Options
• 401K program with Employer match
• Wellness programs
• Additional benefits including recognition program, financial education and engagement activities