AVP, Belk Marketing 22 Locations

Job Description:

Role Summary/Purpose:

This role will be a critical member of the Belk portfolio team and will lead and manage marketing initiatives, primarily focused on profitable account acquisition. The role will also be essential in delivering new opportunities to drive overall profitable portfolio growth.

Our Way of Working

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities:

• Partner with several functions within the Synchrony, Belk partner as well as agency/supplier partners to identify, develop and execute multi-channel (in-store, direct and digital) solutions focused on engaging existing cardholders and driving incremental trips and spend. Candidate ideally has strong lifecycle consumer marketing experience. Ensure legal, compliance and regulatory requirements are met. Achieve desired results and maintain timelines and cost estimates.

• Manage and communicate the Belk promotional and credit marketing offer plans to all stakeholders – both internal and Belk. This includes loyalty program campaigns for events and loyalty program oversight.

• Responsible for development of associate tools, communications and programs that keep credit – acquisition and usage – top of mind.

• Develop business case presentations and action plans to drive lifecycle marketing strategy; including targeting recommendations, test design, cross-channel optimization, and cost/benefit analysis.

• Create cardholder engagement marketing strategies and communications based on industry trends, competitive insights, research and prior campaign performance. Define, execute and manage customer & associate research both with internal and external partner organizations as required.

• Interpret and communicate performance results on campaign performance.  

• Track and maintain the marketing programs budget - ensure client alignment.

• Providing thought leadership to influence SYF and Belk business leaders to implement marketing and product strategies based upon customer, financial and data driven insights.

• Support various areas of focus - as identified by internal and client needs.

• Perform other duties and/or special projects as assigned.

• Participation in portfolio strategic planning process and internal operating reviews.

Qualifications/Requirements:

• Bachelors degree, OR in lieu of degree, a high school diploma and 9+ years in a marketing or customer analytics role in the financial services, credit card and/or payments industry

• 5+ years working experience within marketing, analytics, operations or finance within a financial services organization.

• If not Charlotte-based, remote work schedule and availability is Eastern time zone work hours

• Travel requirements: ~10%-15%, depending on business need

Desired Characteristics:

• 5+ years of progressive experience in a marketing at multi-product/multi-channel financial services or retail

• MBA or graduate degree in a Marketing a plus

• Strong project management skills with ability to manage multiple programs simultaneously for on-time and on-budget delivery

• Excellent innovation, interpersonal and communication skills, both written and verbal, with exceptional presentation skills

• Relationship management experience - ability to develop strong working relationships with cross-functional business partners and executive leadership, communicating with both technical/non-technical resources (internal, client, vendor)

• Self-starter with strong interpersonal, team building, organizational and motivational skills

• Strong project management background

• Exceptional, creative and inventive mindset - strong desire to build unique, best-in-class solutions

• Proven management and leadership skills - willingness to own responsibility

• Experience with CRM and MRM information management and workflow systems

• Knowledge of pertinent laws and regulations impacting financial services product offerings (e.g. FCRA, UDAAP, Card Act, e-Signature Act, Reg B, etc...)

• Ability to efficiently organize and maintain a cross-functional, team-based approach to initiatives with internal and external partner organizations in a fun and fast-paced environment - flexible, adapts well to change

• Experience working with digital analytics - tracking performance from advertisement through to completion of the transactions

Grade/Level: 11

                                                                                      

The salary range for this position is 90,000.00 - 155,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

                                 

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements:

• You must be 18 years or older

• You must have a high school diploma or equivalent

• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles.  Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles.  Employees, level 8 or greater, must have at least 18 months’ time in position before they can post.  All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required.  We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. 

Our Commitment:

When you join us, you’ll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard—but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we’re building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+, with more than 60% of our workforce engaged, you’ll find community to connect with an opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627.   Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time

Job Family Group:

Marketing