Location(s):

United States of America

City/Cities:

Remote

Travel Required:

00% - 25%

Relocation Provided:

Job Posting End Date:

November 1, 2024

Shift:

Job Description Summary:

At The Coca-Cola Company, we dont just refresh the world; we create unforgettable experiences and cultivate brand love that bubbles over. Working here is about being part of something larger — joining a global beverage leader and seizing the opportunity to make an impact across the globe. Our North America Operating Unit (NAOU) Marketing Teams craft the narratives of a diverse portfolio of beloved brands, connecting deeply with local consumers and making waves globally. Come share our story!

What You Will Do for Us:

As our Director of Experiential Marketing, you will be the catalyst for creating exhilarating consumer experiences that extend across NAOU. You’ll orchestrate a team of passionate external agency associates, channeling their creativity to build brand love and loyalty.

Lead and Inspire: Direct all facets of our experiential marketing initiatives and fostering cross-functional collaboration that energizes our North American bottlers.
Drive Experiences: Guide external agencies to deliver high-impact consumer interactions that amplify brand awareness and spark trial and loyalty.
Expert Liaison: Act as the go-to expert for brand teams, facilitating seamless in-market execution through collaboration with both field marketing teams and external agencies.
Marquee Programs: Align experiential tour capabilities with marquee brand programs, ensuring each activation is impactful and cohesive.
Engagement: Work closely with agency teams and internal associates to bring vibrant consumer experiences to life.

Qualifications & Requirements:

Experience: 10-12 years in the consumer goods/beverages industry—with a sparkling track record of success.
Strategic Vision: Proven planning abilities in both strategic and tactical contexts, coupled with financial management expertise.
Collaboration: Skilled at synthesizing needs of multiple stakeholders, building partnerships, and establishing trust and credibility across all levels.
Leadership: Demonstrated ability to lead, coach, and develop a team of individual contributors.
Agency Experience: Extensive experience with experiential and sampling agencies.
NAOU Knowledge: Strong engagement with NAOU Bottling System and Partners.
Brand Strategy: Deep understanding of brand marketing strategy.
Communication: Exceptional clarity in concise communication.
Education: Bachelor’s Degree required; Master’s Degree preferred.

What We Can Do for You:

Iconic & Innovative Brands: Refresh your career with our portfolio of over 250 world-renowned products, where innovation is a constant ingredient.
Expansive & Diverse Customers: Engage with a diverse range of customers every day.
Critical Experiences: Collaborate within a global network and cross-functional partners to redefine how we refresh the world and make a difference.

Skills:

Pay Range:

$153,000 - $175,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.