Senior Director Sales - Foodservice National Accounts

The Senior Director I of National Sales, based in Texas, is our lead call point on some of the fastest growing foodservice chain customers in the United States. This individual will lead a highly collaborative cross functional account team by setting the vision for our most important strategic customer partnerships and cultivating a culture of mutual trust with both the team and the customers.   

This individual will create value for our customers by activating the Coca-Cola system around the Coca-Cola Customer Commitment value bundle, by driving innovation, and by leading the alignment process with the customer on a multi-year joint business plan.   The ideal candidate is an inclusive, inspiring leader who has broad cross functional leadership experience and can collaborate on highly complex opportunities that involve innovation, supply chain, distribution, marketing, finance and operations.  

The Senior Director I of National Sales will have full leadership accountability for the management and growth of a multi-category portfolio business plan across both dispensed and bottled beverage platforms. Working in tandem with an experienced marketing, finance, and operations team, they will both protect our base business through contract renewals and find new opportunities to deliver growth for our customers by creating custom, breakthrough initiatives that complement the customer’s own brand identity and strategic priorities. The Senior Director will be committed to integrating themselves with our customers by building relationships based on trust and value delivered at all levels within the customers’ organizations.  

What You’ll Do for Us  

• Provide strategic thinking and leadership to craft a multi-year collaborative business plan which supports our customer’s and Coca-Cola’s growth and business objectives. Oversee short-term and long-term Beverage Strategy. 

• Activate The Coca-Cola Company System to develop and implement business solutions that meet our customer’s needs and drive beverage category profit and volume, contributing to overall sales growth for the customers entire business. Creatively bringing customer solutions to life, pioneering end to end innovation.  

• Provide team with leadership, direction, and coaching to achieve work objectives and improve performance and skills. Develop and manage a joint scorecard to ensure team is meeting expectations and delivering sustained results. 

• Practice continuous improvement, agile management practices and radical candor. 

• Build strategic relationships with C-Suite executives and key stakeholders as relevant to the needs of the total portfolio. Experience in and a passion for cultivating and navigating complex customer relationships is a must (broad and deep.) 

• Identify the appropriate tools and resources to support the strategic, operating, and personal needs of the partners’ business; align support with internal stakeholders including brand, innovation, and strategy teams  

• Identify the need for additional research and insights (consumer, customer, or channel) as appropriate 

• Enable work efforts of their team to ensure integration and completion of work against expectations (includes eliminating barriers, identifying capability building opportunities, best practice sharing, etc.).  

• Ideal candidate would be a fearless and effective networker inside and outside of the Coca-Cola system. 

• Strong communication and collaboration skills. 

Qualification & Requirements  

Education - MBA preferred or equivalent work experience. 

Experience - 10+ years’ experience in a consumer-packaged goods company, preferably in both customer management and marketing roles, additional Foodservice Channel experience preferred. 

CPG, Brand, Agency, Foodservice, Coca-Cola System, direct customer experience and people leadership are all relevant. 

Technical Skills Required:  

• Customer Focus: Making customers and their needs a primary focus of ones actions; developing and sustaining productive customer relationships; creating and executing plans and solutions in collaboration with the customer.  

• Strong Visioning, Strategic Thinking and Problem-Solving skills. 

• The ability to understand opportunities in a big-picture context, set priorities, and create a well-considered roadmap to reach the desired destination (e.g., innovative solutions, growing transactions, driving incidence, etc.) striving to become our customers’ best business partner. 

• Strategic & Specialized Marketing as determined by the customer/partner: i.e., Knowledge of and ability to apply traditional and digital media marketing, menu mix, international market activation, innovation, R&D 

• Trend Analysis: Knowledge of and ability to gather, interpret and apply multiple consumer/industry insights and trends used in the development of marketing strategies and programs.  

Travel Requirements: Approximately 20% for Dallas based candidates.   

Location:  Dallas (preferred), open to other major cities in Texas or convenient remote location. 

What We Can Do for You:  

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico. 

• Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.