LATAM Brand Strategist

About TripleTen

TripleTen, one of the biggest EdTech companies in USA and Latin America, is seeking a Brand Strategist based in Mexico reporting directly to the Head of Latin America.

As an international online educational bootcamp, we offer intensive courses to help our students get a new profession in tech and find their first job in a new role. 

In the Role

Were targeting candidates with proven business experience in developing and executing brand strategies for b2c companies with a strong online presence.

Ideal candidates will demonstrate their portfolio illustrating their created business results in the areas of research, brand strategy, project managements, brand and marketing analytics, and PR. 

• Develop a comprehensive brand strategy that supports our global positioning and meet local product market fit. 
• Define PR strategy and its priority among other brand activities, with a clear understanding of business goals and ways to measure business impact.
• Design and conduct research that helps to define our target audience, develop and test the strategy. 
• Execute the strategy by implementing it in all necessary assets, channels and processes leading the execution by cross-functional teams as a project manager. 
• Research, prioritize and evaluate your work by business results and ROI, meaning you have a deep understanding in brand, marketing and business analytics. Re-iterate fast.

• Relevant experience in a b2c company with a strong online presence. 
• 5+ years of expertise in the areas of brand management and communications
• High-quality portfolio and proven business results 
• Candidates should live and work in Mexico for 10+ years
• Native in Spanish, Business Professional proficiency in English (from Upper Intermediate (B2)) 
• Experienced in customer and business research (sociological background is a plus)
• Strong writing and editing skills, with the ability to create compelling content that engages our target audience.
• Strong project management skills, with the ability to manage multiple projects simultaneously and deliver on-time and on-budget.
• Strong skills in marketing and business analytics, with the ability to analyze and report on the effectiveness of brand campaigns using data.
• Comfortable working in a rapidly changing startup environment. We do a lot of experimentation which requires thoughtful resilience to failure and grit to push through the challenges to uncover the right approach with our Branding in Mexico.

• Remote, full-time contract.
• Competitive base monthly pay.
• Level of freedom to determine the vision of projects and resources to achieve it. We dont believe in micromanaging.
• Opportunity to lead results in a rapidly growing team in an industry where we can become the top company in market very quickly!
• Digital office. To keep our teamwork smooth, we use modern digital tools like Miro, Notion, Slack, etc.
• Diverse and close-knit team. Were spread out across the US, Europe, and LATAM across more than 40 countries!