Sales Channel Manager, Northern Europe

Video Stream Networks (VSN) is a dynamic and innovative company specializing in cutting-edge video streaming solutions. We are committed to expanding our presence across Northern Europe, forging strategic partnerships, and driving revenue growth through a robust channel network. We are seeking a talented and results-driven Sales Channel Manager to lead this exciting expansion.

Job Purpose

The Sales Channel Manager, Northern Europe will play a pivotal role in spearheading VSN’s growth across the UK, Ireland, Scandinavia, Germany, and other Northern European markets. This role is responsible for identifying, recruiting, and managing channel partners to build a scalable partnership network that drives incremental revenue streams. The successful candidate will bring a strong sales acumen, a proven track record in partnership development, and a detail-oriented approach to forecasting and performance metrics.

Key Responsibilities

• Channel Development: Identify, recruit, and onboard strategic channel partners (resellers, distributors, and technology partners) across the UK, Ireland, Scandinavia, Germany, and other Northern European territories to expand VSN’s market presence.

• Partnership Management: Negotiate and manage partnership agreements, ensuring alignment with VSN’s business objectives and delivering mutual value to partners and the company.

• Revenue Growth: Drive incremental revenue streams by collaborating with partners to develop and execute joint sales strategies, campaigns, and go-to-market plans.

• Forecasting & Reporting: Develop accurate sales forecasts, track partner performance metrics, and provide detailed reports to senior leadership, demonstrating a strong understanding of numbers and data-driven decision-making.

• Sales Enablement: Equip channel partners with the tools, training, and resources needed to effectively sell VSN’s video streaming solutions.

• Market Analysis: Conduct market research to identify emerging opportunities, competitive trends, and customer needs within Northern Europe, adapting strategies accordingly.

• Relationship Building: Cultivate and maintain strong, long-term relationships with key stakeholders at partner organizations, acting as the primary point of contact for all channel-related matters.

• Performance Tracking: Monitor and evaluate partner performance against agreed KPIs, ensuring targets are met and addressing underperformance with actionable solutions.

• Cross-Functional Collaboration: Work closely with marketing, product, and operations teams to align channel strategies with broader company goals.

Skills & Qualifications

• Language Proficiency: Fluency in English is mandatory (preferably native speaker), with excellent verbal and written communication skills. Additional Northern European languages (e.g., German, Swedish, Danish, Norwegian) are a strong advantage.

• Experience: Minimum of 5+ years in a sales or channel management role, with demonstrable success in building and managing partnership networks, ideally within the technology, SaaS, or media/streaming sectors.

• Partnership Expertise: Proven track record in negotiating and managing partnership agreements, with a keen eye for detail and a focus on mutually beneficial outcomes.

• Sales Acumen: Strong sales background with a history of achieving and exceeding revenue targets, supported by tangible, demonstrable results.

• Analytical Mindset: Detail-oriented with a deep understanding of sales forecasting, pipeline management, and performance analytics; comfortable working with numbers and translating data into actionable insights.

• Relationship Management: Exceptional interpersonal skills with the ability to build trust and influence stakeholders at all levels.

• Adaptability: Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities across different markets and cultures.

• Education: Bachelor’s degree in Business, Marketing, or a related field (or equivalent experience). An MBA or similar advanced qualification is a plus.

• Travel: Willingness to travel frequently across Northern Europe as required to meet partners and attend industry events.

Personal Attributes

• Results-driven with a proactive and entrepreneurial mindset.

• Highly organized, with a meticulous attention to detail.

• Strong negotiator with a collaborative and solution-oriented approach.

• Passionate about technology and innovation in the video streaming industry.

What We Offer

• Competitive salary and performance-based incentives.

• Opportunity to shape and lead VSN’s expansion strategy in a high-growth region.

• Collaborative and innovative work culture with a focus on cutting-edge technology.

• Flexibility to work remotely, with support for travel and professional development.