At Vouched we are building a powerful identity verification platform to provide worldwide access to life’s most critical services, including healthcare, benefits, and financial services. Vouched makes identity verification easy with a combination of a patent-pending AI cloud solution, at the edge ML, and APIs.

What we do

Verify thousands of people every day across multiple countries and industries providing access to critical services
Serve fast-growing startups, unicorns, and large enterprises, with a focus on providing fast, easy integration for developers
Run on a modern cloud infrastructure powered by automated integration and unit testing, provisioning, deployments, monitoring, and notifications
Drive to own the market and deliver a world-changing client and end-user experience

Overview of role

The Director of Demand Generation will be responsible for leading the strategy, execution, and optimization of all demand generation initiatives to drive qualified leads and revenue growth. This individual will work closely with the sales team to develop integrated campaigns that attract, engage, and convert target audiences across various channels.

What you will do

Strategy Development:

Develop and implement a comprehensive demand generation strategy that aligns with company goals and objectives
Define target audience segments and identify the best channels and tactics to reach them
Establish KPIs to measure the effectiveness of demand generation campaigns

Website Optimization:

Oversee SEO and conversion rate optimization programs (e.g. keyword research, on-page SEO, technical SEO, A/B testing, User Journey Mapping, Form and CTA optimization) with external agency

Campaign Management and Content Marketing:

Oversee the creation, execution, and optimization of multi-channel demand generation campaigns (email, content marketing, webinars, paid media, SEO, social media, etc.) including landing pages optimizations to drive leads
Manage the marketing automation platform and CRM to ensure seamless lead flow and accurate reporting
Oversee content development that creates compelling assets that drive lead generation

Lead Nurturing and Conversion:

Develop and optimize lead nurturing workflows and email campaigns to move leads through the funnel
Work closely with the sales team to ensure leads are properly handed off and tracked
Implement ABM (Account-Based Marketing) strategies to target high-value accounts

Data Analysis and Reporting:

Track, analyze, and report on the performance of demand generation campaigns and initiatives
Regularly reporting on website performance, highlighting successes, and identifying areas for further optimization
Use data-driven insights to continuously optimize campaigns and website for better ROI
Present findings and recommendations to senior leadership

Who we are looking for

Bachelor’s degree in Marketing, Business, or a related field
7+ years of experience in demand generation, growth marketing, or a related field
Proven track record of developing and executing successful demand generation campaigns that drive revenue growth
Experience with marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., Salesforce)
Strong understanding of B2B marketing and lead generation strategies
Excellent project management skills with the ability to manage multiple campaigns simultaneously
Data-driven mindset with strong analytical skills
Exceptional communication and presentation skills
MBA is a plus