WindBorne Systems
8 days ago
EcoTrove Growth Lead
San Francisco Bay Area | Hybrid (3 Days Onsite, 2 Days Remote)
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About EcoTrove
At EcoTrove (ecotrove.com), our mission is to make our energy ecosystem affordable and greener. We’re an AI-powered energy concierge that replaces power bills with a lower-cost, greener and flat-rate payment plan. Our customers save up to $500 annually on their energy bills while using 30% cleaner energy.
We are backed by leading Silicon Valley investors and we are building a team of innovators passionate about redefining the $400B energy industry while making a meaningful dent in U.S. carbon emissions. Join us in scaling EcoTrove.
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The Role
As Growth Lead, you will own and scale EcoTrove’s user-acquisition. Working directly with our founders, you’ll own all DTC growth initiatives (social media, email marketing, influencer partnerships) and lead EcoTrove’s marketing efforts. You will work in a data and experimentation driven environment where you own your metrics. Your expertise will drive customer acquisition, refine our branding, and develop a playbook for sustainable and scalable growth.
If you are looking to grow as a leader as we scale, get creative in rapidly testing new ideas, and be part of a team set-out to change our energy ecosystem - we want to hear from you
Your Responsibilities
Design, implement, and manage DTC marketing campaigns across multiple channels, including paid media (Meta, Google, TikTok, Reddit)
Own and manage EcoTrove’s social media presence, email marketing strategy, and customer-facing brand voice
Build and optimize scalable user acquisition funnels, leveraging data and analytics to inform decisions
Design and test new growth strategies
Own and track your key performance metrics
Collaborate with product team on customer research, front-end design, and storytelling to ensure a cohesive brand narrative
Lead partner co-marketing campaigns
Support higher priority business development conversations
Refine EcoTrove’s Ideal Customer Profile (ICP) and develop a growth playbook for long-term scaling
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Must-Have Qualifications
Passion for EcoTrove’s mission and a deep curiosity about climate tech or energy.
4+ years of experience in growth or marketing, with a focus on DTC acquisition strategies at consumer technology companies.
Demonstrated success in running paid campaigns on platforms like Meta, Google, TikTok, and Reddit.
Expertise in using data and analytics tools to track and optimize campaign performance.
Strong proficiency in CRM tools (e.g., Salesforce), traffic tracking tools (e.g., Mixpanel), Excel/Google Sheets, PowerPoint/Slides
Exceptional written and verbal communication skills.
Experience in customer segmentation, funnel optimization, and A/B testing.
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Nice-to-Have Skills
Experience in climate tech or fintech.
Knowledge of SEO, content strategy, and email automation tools like Klaviyo or Mailchimp.
Business development experience
Experience partnership-led growth and co-marketing initiatives.
Background in user research and customer journey mapping.
Ability to work in a fast-paced, data-driven environment and manage multiple priorities effectively.
Creative mindset with an eye for storytelling and branding.
Ability to create dashboards using BI tools such as Google Looker.
Why Join Us
Mission-Driven Impact: Be part of a startup redefining clean energy for the U.S.
Compensation: $120,000–$170,000 base salary + equity (flexible based on experience) + great benefits.
Flexibility: Hybrid work model with occasional remote flexibility.
Growth Potential: Opportunity to lead and scale the growth team as EcoTrove expands.
Collaborative Culture: Join a team that values bold ideas, collaboration, and experimentation.
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How to Apply
Ready to make a lasting impact? Apply now by completing this posting on Ashby: https://jobs.ashbyhq.com/pear/a64e2e65-fe58-4081-bec9-9ea4de290bca