About the team

Zillow is on a mission to rewire the real estate transaction. This team is passionate about driving advertising products at Zillow including products that help agents grow their prospecting pool, expand their ability to win new business, and help their brand stand out. The Demand Generation team is actively driving scalable growth through a blend of traditional and innovative digital channels, employing a data-driven approach to deliver a seamless and unified experience throughout the customer journey. Our close collaboration with Product Marketing, Sales teams, and Business Operations enables us to swiftly adapt our go-to-market strategy based on outcomes, ensuring alignment with revenue targets. Not only are we achieving our business goals, but we are also empowering agents with solutions that simplify their lives, enhance their capabilities, and increase their efficiency.

About the role

We are looking for a Digital Marketing Website Manager to join our Demand Generation team, tasked with enhancing our marketing website strategy to align with business objectives and effectively communicating their vision through a website roadmap that delineates the desired direction. The ideal candidate will excel in creating an intuitive experience for agents, brokers, and other real estate professionals, continuously seeking innovative methods to drive engagement, optimizing performance through continual experimentation, and introducing additional features and functionality to enhance visitor engagement on the website. Moreover, the candidate must possess a strong focus on data-driven decisions to communicate the websites revenue impact from an acquisition perspective.

Key Responsibilities

Develop and implement a comprehensive website strategy aligned with SEO standard methodologies, emphasizing acquisition and growth.
Create and implement a detailed marketing website roadmap that corresponds with key business goals and achievements.
Collaborate effectively with front-end developers and visual designers to efficiently bring projects to fruition.
Manage a multi-website strategy encompassing diverse sub-brands, striving for a harmonized user experience.
Continuously optimize website content to engage and convert agents, ensuring a seamless user journey and steady monthly growth in organic traffic.
Supervise an agile project pipeline for daily website updates to meet evolving business needs.
Innovate by exploring dynamic content integration for a personalized user experience.
Utilize website data to analyze revenue impact and provide insightful reports from an acquisition perspective.
Provide guidance on A/B testing methodologies and practices to validate user behavior. Conduct usability tests on key interface elements like CTAs, layouts, and landing pages for enhanced user engagement.
Develop high-quality solutions using visual aids such as flow diagrams, storyboards, and site maps.
Articulate how the website drives customer journey progression, from initial awareness to customer advocacy.
Apply product knowledge and user psychology to predict effective strategies for enhanced user experience.
Implement thorough quality assurance measures to ensure the website meets and surpasses company standards.

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.

In California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Minnesota, Nevada, New York, Washington state, and Washington DC the standard base pay range for this role is $105,900.00 - $169,100.00 Annually. This base pay range is specific to California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Minnesota, Nevada, New York, Washington state, and Washington DC and may not be applicable to other locations.

In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location.

Who you are

8+ years of experience in digital marketing, website marketing management, or similar role in a B2B or B2B2C environment
Proficient in SEO, SEM, and various digital marketing channels.
Strong grasp of user experience, website optimization, and usability testing.
Skilled in leading B2B website enhancements and developing marketing website roadmaps.
Experienced in managing digital marketing campaigns and achieving measurable results.
Proficiency in web and mobile technologies, including HTML, CSS, and JavaScript.
Familiarity with platforms like WordPress, HubSpot, and their development ecosystem.
Understanding of current digital marketing trends and best practices.
Deep knowledge of Customer Journey Management, Cross-Channel Marketing Hubs, Email Marketing, and B2B marketing technologies.
Ability to collaborate effectively with cross-functional teams and communicate product vision.
Attention to detail and accuracy in all aspects of website marketing management.
Lead the team in developing new website capabilities to align with business needs.

Get to know us

Zillow is reimagining real estate to make home a reality for more and more people.

As the most-visited real estate website in the United States, Zillow® and its affiliates help movers find and win their home through digital solutions, first class partners, and easier buying, selling, financing and renting experiences. Millions of people visit Zillow Group sites every month to start their home search, and now they can rely on Zillow to help make it easier to move. The work we do helps people get home and no matter what job youre in, you will play a critical role in making home a reality for more and more people.

Our efforts to streamline the real estate transaction are supported by a deep-rooted culture of innovation, our passion to redefine the employee experience, a fundamental commitment to Equity and Belonging, and world-class benefits. These benefits include comprehensive medical, dental, vision, life, and disability coverages as well as parental leave, family benefits, retirement contributions, and paid time off. We’re also setting the standard for work experiences of the future, where our employees are supported in doing their best work and living a flexible, well-balanced life. But don’t just take our word for it. Read recent reviews on Glassdoor and recent recognition from multiple organizations, including: the 100 Best Companies to Work For, Glassdoor Employees’ Choice Award, Bloomberg Gender-Equality Index, Human Rights Campaign (HRC) Corporate Equity Index, and TIME 100 Most Influential Companies list.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your recruiter directly.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.

Applicants who receive job offers from Zillow Group will be asked to sign a Proprietary Rights Agreement which includes confidentiality, intellectual property assignment, customer and employee non-solicitation, and non-competition provisions. If you are contacted for a role at Zillow Group and wish to review a copy of the Proprietary Rights Agreement prior to receiving an offer, you may request a copy from your Recruiter.