Company Overview

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

Achieving our goals requires strong collaboration and partnership between our teams and our internal stakeholders. To best support this, the person who accepts this role is expected to be on site, in office four days per week. To provide our employees with flexibility, we offer a unique benefit where employees at Fanatics corporate entity can work remotely for up to four weeks per year, which can be taken in daily or weekly increments.

The Role

Are you ready to shape the future of sports fan engagement on a global scale? Fanatics is building a leading global digital sports platform; with the Fanatics App positioned as the front door to fandom. Our vision is to connect with sports fans across their digital journey, creating a sense of community and shared passion. We’re building an integrated, personalized, and immersive experience across all Fanatics businesses, igniting the power of sports to foster connections, inspire change, and drive community. We’re a team that values collaboration, creativity, and the power of sport to unite people worldwide.

The Fanatics App team seeks a strategic and data-driven CRM manager to lead user communications, development, execution, and optimization of CRM strategies to engage and retain customers throughout their journey. In this role, you’ll develop and execute innovative multi-channel campaigns that make the Fanatics App the go-to destination for sports fans worldwide, focusing on retention, LTV, and user activation. Reporting to our Director of Growth and CRM, you’ll be a critical part of the Marketing team, working closely with cross-functional partners to acquire, engage, and retain fans in our growing Sports ecosystem.

What Youll Do:

Campaign Development and Execution: Own, design and launch high-impact, data-driven lifecycle marketing strategies using email, push, and in-app messaging to drive fan acquisition, engagement, and retention, supporting key Fanatics App growth, revenue, and retention objectives via Salesforce Marketing Could.

Automated Comms: Build out automated communications with Fanatics App users such as welcome journeys and more.

Growth: Collaborate with broader App growth team on external channel campaign development and execution (social, paid, brand, etc.). Leverage the Fanatics ecosystem and assets across all verticals.

Campaign Planning & Briefs: Create detailed campaign briefs that outline requirements, deliverables, and metrics for success. Set the short and long-term growth strategy and plan for the Fanatics App. Partner closely with the Creative and Marketing team to review and approve assets that align with campaign goals and brand standards.

Performance Analysis & Optimization: Regularly analyze campaign performance, identifying trends and opportunities to optimize customer segmentation, messaging strategies, and channel utilization to enhance Fan loyalty and engagement.

Marketing Calendar Management: Develop and manage the marketing calendar, coordinating promotions, brand campaigns, and behavioral initiatives to ensure cohesive messaging and impactful timing across channels.

Cross-Functional Collaboration: Partner with Product, Analytics, and other teams to align user messaging and promotional offers across the Fanatics Ecosystem, maximizing fan engagement across products.

Innovation & Testing: Identify testing opportunities and contribute to building a robust testing roadmap, from planning and development through execution and scaling successful strategies.

What Were Looking For:

Experience: 5-7+ years in CRM, Lifecycle, or Growth Marketing, with a proven record of driving user engagement and retention through multi-channel strategies.

Proficiency with marketing automation tools and CRM platforms (Salesforce Marketing Cloud experience is extremely preferred).

Education: Bachelor’s degree in Marketing, Business, or a related field. MBA a plus

Multi-Channel Campaigns: Hands-on experience building and executing multi-channel campaigns across email, push, in-app messaging, and SMS. Knowledge of emerging lifecycle marketing trends and technologies.

Communication & Presentation Skills: Strong communicator who can effectively present ideas, findings, and campaign results to key stakeholders. Project management skills, with the ability to manage multiple priorities and meet tight deadlines.

Data-Driven Mindset: Skilled at analyzing data in real-time, drawing insights, and adjusting strategies to optimize campaign performance. Experience partnering with data analysts to build effective reports and dashboards that enable data-driven iteration.

Problem-Solving & Collaboration: Collaborative and adaptable team player with strong problem-solving skills who thrives in fast-paced environments.

Passion for Sports & Entertainment: A deep passion for sports, gaming, or entertainment products that translates into empathetic and thoughtful engagement strategies with fans.

The salary range for this position is $120,000 to $150,000, which represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.