Manager, VIP Data Analytics

Overview
As the Manager of VIP Analytics at Fanatics Betting & Gaming, you will be responsible for driving strategic insights and initiatives to maximize growth within our highest-value customer segment. In this leadership role, you will guide the vision and strategy for VIP analytics, shaping the development and execution of our VIP initiatives, and fostering data-driven decision-making across the organization. You will work closely with senior stakeholders and the executive team, leveraging analytics to influence business strategies, enhancing the VIP program and sales operations effectiveness, and strengthening our 360 degree view of our current customers and potential VIPs.

The ideal candidate is a proactive leader, experienced in managing complex projects in a high-growth environment, and adept at translating insights into strategic actions and executing those to completion. They are strong team leaders, bring forward-thinking ideas, inspire innovation, and thrive in a collaborative, fast-paced setting.

Responsibilities

• Lead the development of VIP analytics strategies to identify opportunities that enhance engagement, retention, and growth for key customer segments within Fanatics Betting & Gaming and the broader Fanatics VIP ecosystem.
• Serve as a strategic advisor to senior leadership by presenting actionable insights, setting KPIs, and guiding decision-making for the VIP program.
• Own and drive the VIP analytics roadmap, ensuring alignment with organizational priorities and stakeholder needs.
• Design and implement scalable performance dashboards and metrics for executive reporting, with a focus on enhancing data accessibility and strategic visibility.
• Transform high-level goals from senior leadership into actionable plans / experiments and measurable objectives; monitor and report on progress against these targets.
• Identify and capitalize on new areas of opportunity within the VIP segment to drive incremental value and growth.
• Build strong, cross-functional partnerships with Operations, Marketing, Product, Data Science, and Loyalty teams to develop integrated solutions for complex business challenges.
• Mentor and develop a team of junior analysts, fostering growth in technical skills, business acumen, and analytical thinking.

Experience and Skills

• 7+ years of experience in data analysis, strategic analysis, or a similar role, with a proven track record of influencing business strategy through analytics.
• Exceptional communication skills, with experience presenting complex data insights and recommendations to senior leadership and executive teams.
• Proven experience in managing and developing analytics teams, with the ability to inspire and drive high performance.
• Advanced expertise in dashboard creation and reporting, particularly using tools like Tableau.
• Complete proficiency in SQL, with a strong understanding of statistical programming (experience with R, Python, or a similar language is a plus).
• Demonstrated ability to manage multiple high-impact projects, prioritize effectively, and maintain quality and accuracy under tight deadlines.
• A passion for working in an entrepreneurial, fast-paced environment with a focus on agility and rapid decision-making.
• Bachelor’s degree in Business, Marketing, Analytics, Engineering, Economics, or a related field; advanced degree is a plus.
• Willingness to travel as needed to support VIP events and attend key meetings across Fanatics offices.
• Familiarity with the sports betting and iGaming industries is a bonus.

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics Holdings Inc., a global digital sports platform. The Fanatics Sportsbook is available to nearly 93% of the addressable online sports bettor market in the U.S. in the following states: Arizona, Colorado, Connecticut, Illinois, Indiana, Iowa, Kansas, Kentucky, Maryland, Massachusetts, Michigan, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Tennessee, Vermont, Virginia, West Virginia and Wyoming. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates nineteen retail locations including retail sportsbooks outside of Progressive Field and Nationwide Arena and the only sportsbook inside an NFL stadium at Commanders Field. Fanatics Betting and Gaming is headquartered in New York with offices in Denver and Dublin, Ireland.